Tono de Marca

Aspirational & Motivational, Direct & Sales-Oriented, Expert & Authoritative, Relatable & Personal, Urgency-Driven

Valores de Marca

• •Financial Freedom
• •Entrepreneurship
• •Accessibility
• •Results-Oriented
• •Self-Improvement/Empowerment

Mejores Prácticas

• •Develop a Clear Brand Voice Guide: Document the brand's personality, tone (aspirational, expert, direct), core vocabulary, and 'do's and don'ts' for communication. Share this with anyone creating content.
• •Always Focus on the 'Transformation': Highlight the journey from their current pain point (e.g., financial struggle, unfulfilling job) to their desired outcome (financial freedom, successful online business). Use aspirational language consistently.
• •Maintain Authority with Value: Back up claims and teachings with evidence (testimonials, case studies, clear explanations of concepts). Position Josele as a credible expert.
• •Use Consistent Calls to Action (CTAs): Ensure CTAs are clear, direct, and aligned with the sales-oriented aspect of the brand. For example, 'Enroll Now,' 'Get Instant Access,' 'Shop the Collection.'
• •Infuse Motivation and Positivity: Even when addressing challenges, maintain an upbeat and encouraging tone. Reinforce the belief that success is attainable with the right mindset and strategies.

Percepción Social

Followers/Students likely perceive Josele as an expert and a source of valuable knowledge for making money online. They are drawn to the promise of financial success and the lifestyle he portrays. General Public/Skeptics: As with many online course sellers in the 'make money online' niche, there might be a segment of the audience that is skeptical of the promises made. The perception can be polarized, with enthusiastic followers on one side and wary observers on the other.

Ejemplos de Copy

• •Headline (Course Promotion): Stop Dreaming About Financial Freedom and Start Building It. Join [Course Name] and Learn the A-Z of Profitable E-commerce.
• •Social Media Post (Motivational/Promotional): Tired of the 9-to-5? Imagine waking up to sales notifications. That's the power of an online business. Let me show you how. Link in bio for my exclusive [Course/Webinar].
• •Email Subject Line (Urgency): Your Last Chance to Get [Discount/Bonus] on the Ultimate Dropshipping Blueprint!
• •Website Banner (Product): Discover the 'Golden Secret' to Scaling Your Online Store to 6-Figures. Proven Strategies, Real Results.
• •Video Ad Hook (Problem/Solution): Struggling to make your first dollar online? I've helped hundreds turn their online ideas into income. Here’s how you can too...