Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
SARA BATTAGLIA
The Confident Connoisseur is a sophisticated woman with high disposable income who values quality, craftsmanship, and self-expression through fashion. She seeks unique, bold, and versatile luxury pieces that reflect her strong personality and allow her to make a confident style statement. She is also socially conscious and appreciates brands that align with her values.
Demografía
Profesión
- •Strategic decision-making
- •Managing teams
- •Networking
- •Frequent travel
Psicografía
Metas y Objetivos
- •To build a timeless and unique wardrobe that reflects her strong personality
- •To feel confident, glamorous, and joyful in her everyday life, not just on special occasions
Valores
- •Quality, craftsmanship ("Made in Italy"), and authenticity
- •Art and design, seeing fashion as a form of self-expression
- •Social consciousness and female empowerment
Frustraciones
- •Finding luxury clothing that is both unique and functional
- •Being tired of minimalist trends and seeking expressive pieces that don't sacrifice elegance or practicality
- •Struggling to find daywear that feels special enough for an evening event
Comportamiento Online
Redes Sociales
Fuentes de Información
- •High-fashion magazines (Vogue, Harper's Bazaar, Tatler)
- •Fashion blogs
- •Luxury brand websites
- •Fashion designers' social media
Hábitos de Compra
- •Invests in high-quality, long-lasting pieces
- •Prioritizes timeless style over fleeting trends
- •Shops at luxury boutiques, high-end department stores, and curated online luxury platforms
Cómo Ayuda la Marca
SARA BATTAGLIA offers The Confident Connoisseur expressive, unique designs with versatile glamour and uncompromising quality, appealing to her appreciation for long-lasting, investment-worthy pieces. The brand's social initiatives also allow her to align her purchases with her values of female empowerment.
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