Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Bristol Cider Shop Ltd
Alex, known as "The Craft Explorer," is a discerning individual between 30 and 55 years old who values authenticity, craftsmanship, and discovery. With a professional background and disposable income, Alex seeks to deepen their knowledge of craft cider, exploring unique flavors and supporting independent producers. They are an informed buyer, actively engaging with brands that offer quality and a compelling story behind their products.
Demographics
Profession
- •Managing projects and teams
- •Strategic planning and execution
- •Financial oversight and budget management
Psychography
Goals and Objectives
- •To discover new and interesting ciders not available in supermarkets
- •To deepen their knowledge and appreciation of cider, much like a wine or whisky enthusiast
- •To find unique and high-quality gifts for friends and family who share similar values
Values
- •Authenticity, craftsmanship, and supporting small, independent businesses
- •Quality over quantity, willing to pay more for a superior product with traceable origin
- •Sustainability and natural production methods
- •Flavor, discovery, and the story behind a product
Frustrations
- •Feeling overwhelmed by choice or disappointed by generic cider selections in mainstream stores
- •Seeking guidance and curation to navigate the world of craft cider
- •Wanting to avoid 'chemical ciders' made from concentrate and find 'the real thing'
Online Behavior
Social Media
Information Sources
- •Food and drink bloggers
- •Craft breweries and local artisan producers
- •Internet research for hobbies and experiences (e.g., tastings, producer visits)
Purchase Habits
- •Reads reviews and appreciates expert recommendations
- •Interested in the product's backstory and origin
- •Likely to subscribe to newsletters and follow brands on social media for offers and news
- •Prefers subscription boxes for curated discovery
How the Brand Helps
Bristol Cider Shop helps Alex by solving the discovery problem through curated mixed cases and subscription boxes, providing education and confidence via detailed product descriptions and guides, offering authenticity and quality with strictly selected 100% juice ciders, and facilitating gifting with a range of premium options.
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