Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Frescobol 1946
Alex is an urban professional who values quality, design, and authentic experiences. He seeks out premium, durable products that enhance his active and social lifestyle, especially during his frequent travels to coastal destinations. Frescobol 1946 offers him stylish, handcrafted beach equipment that aligns with his appreciation for heritage and refined leisure.
Demographics
Profession
- •Leading projects in design, architecture, or technology
- •Developing business strategies
- •Managing client relationships
- •Innovation and problem-solving
Psychography
Goals and Objectives
- •To make the most of his leisure time and vacations
- •To stay active and healthy in a fun, engaging way
- •To own well-designed, functional products that reflect his personal style and values
Values
- •Quality over Quantity
- •Authenticity & Heritage
- •Aesthetic & Design
- •Well-being and social connection
Frustrations
- •Prevalence of cheap, plastic, and disposable products
- •Difficulty finding sports equipment that is both high-performance and aesthetically pleasing
- •Generic, mass-market products that lack personal touch
Online Behavior
Social Media
- •Travel & Lifestyle blogs/platforms
Information Sources
- •Travel and lifestyle blogs/magazines
- •Design and luxury product reviews
- •Direct brand websites
Purchase Habits
- •Invests in durable, high-quality products
- •Researches brand values and story
- •Prioritizes design and aesthetics
- •Willing to pay a premium for authenticity and craftsmanship
How the Brand Helps
Frescobol 1946 provides Alex with durable, handcrafted, and aesthetically pleasing beach rackets that perfectly align with his values of quality, design, and authentic experiences. It offers a stylish alternative to mass-produced items, enabling him to fully enjoy his leisure time and connect with others through an active, elegant game that reflects his sophisticated lifestyle.
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