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    Detalles del Análisis

    Negocio:Great E Pujari® (A Brand of Sajyoti Trading Co)
    Idioma:en

    Perfil del Buyer Persona

    Great E Pujari® (A Brand of Sajyoti Trading Co)

    Devotional Aarti is a devout Hindu woman, primarily focused on maintaining a sacred home and upholding family traditions. She is dedicated to performing religious rituals correctly and seeks authentic, high-quality devotional products that align with her deep faith and cultural values, often making purchases for her entire family.

    Demografía

    Edad:30-60 years old
    Género:Female
    Educación:Graduate degree
    Familia:Married, with children
    Ingresos:Medio-Alto
    Ubicación:Indian metropolitan and Tier-2 cities, also Indian diaspora abroad

    Profesión

    Rol:Homemaker and Family Spiritual Manager
    Industria:Household & Family Management
    Responsabilidades:
    • Managing daily household religious duties
    • Sourcing authentic devotional items for family rituals and festivals
    • Passing on religious and cultural traditions to the next generation

    Psicografía

    Metas y Objetivos

    • To create and maintain a sacred, divine atmosphere in her home
    • To conveniently source all necessary items for daily pujas, festivals, and special religious occasions
    • To pass on cultural and religious traditions to the next generation
    • To find beautiful and specific items for her home deities, such as dresses and accessories

    Valores

    • Tradition and faith
    • Family well-being and spiritual growth
    • Authenticity and purity of devotional materials
    • Convenience and reliability in sourcing religious items
    • Cultural preservation

    Frustraciones

    • Difficulty finding authentic and high-quality puja items in local markets
    • Lack of variety and specific items for idols in brick-and-mortar stores
    • Inconvenience and time spent navigating crowded markets, especially during festive seasons
    • Concerns about the purity and ethical sourcing of devotional products

    Comportamiento Online

    Redes Sociales

    • Facebook
    • Instagram
    • YouTube

    Fuentes de Información

    • Religious pages and groups on social media
    • Spiritual gurus and religious leaders' content online
    • Blogs and forums dedicated to Hindu rituals and traditions
    • Trusted online stores with positive user testimonials and clear product descriptions

    Hábitos de Compra

    • Purchases items based on the religious calendar (festivals) and family's ritual needs
    • Values a one-stop-shop solution for all devotional needs
    • Willing to pay for quality, authenticity, and convenience
    • Prefers online stores with clear communication and reliable service
    • Is a decisive and committed buyer, comfortable with prepaid transactions

    Cómo Ayuda la Marca

    Descripción:

    Great E Pujari® helps Aarti by serving as her trusted digital partner for spirituality, providing a wide, curated selection of authentic devotional products that save her time and effort. It ensures she has what she needs for important rituals with reliable delivery, helping her practice her faith with dedication and joy.

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