Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
purashop.co
The Practical Value Seeker is a budget-conscious consumer residing in Colombia, primarily in urban or semi-urban areas. They prioritize convenience, affordability, and security in their online purchases, often seeking deals and risk-free transactions. They are comfortable with basic online shopping but wary of online payment methods, preferring cash on delivery.
Demografía
Profesión
- •Managing household and personal budgets
- •Seeking cost-effective solutions for daily needs
- •Finding reliable products for personal use
Psicografía
Metas y Objetivos
- •To acquire useful, trending, or desired products without financial risk or excessive cost
- •To have hassle-free shopping experiences from the comfort of their homes
Valores
- •Affordability
- •Convenience
- •Security
- •Practicality
- •Trust in transactions
Frustraciones
- •Lack of trust in providing credit card details online
- •Concerns about receiving incorrect, damaged, or poor-quality products when paying upfront
- •High shipping costs from other online retailers
- •Limited product variety in local physical stores
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Online product reviews
- •Direct brand websites
- •WhatsApp/Email for customer support
Hábitos de Compra
- •Compares prices and looks for deals
- •May be an impulse buyer when attractive offers and risk-free payment options are present
- •Strongly prefers Cash on Delivery (COD)
- •Investigates deals and free shipping offers
Cómo Ayuda la Marca
purashop.co directly addresses the core needs of the "Practical Value Seeker" by mitigating financial risk with 'Paga contra-entrega' (Pay on Delivery), providing cost-effective solutions through 'Envío gratis a toda Colombia' and frequent discounts, and ensuring convenience with a straightforward online ordering process and accessible customer support.