Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Parelmoer
    URL Analizada:http://parelmoer.shop
    Idioma:en

    Perfil del Buyer Persona

    Parelmoer

    The Discerning Connoisseur is an established male who values luxury, quality, and personal style. He seeks to surround himself with functional, beautiful, and long-lasting items that reflect his success and refined taste, often associated with personal rituals like enjoying a fine cigar. He appreciates quiet luxury and authenticity over ostentatious branding.

    Demografía

    Edad:35-65+
    Género:Male
    Educación:University Degree or higher
    Familia:Established
    Ingresos:Muy Alto
    Ubicación:Urban or suburban areas in Europe, North America, and developed parts of Asia

    Profesión

    Rol:Executive, Entrepreneur, or Senior Professional
    Industria:Luxury Goods, Finance, Technology, or established traditional industries
    Responsabilidades:
    • Strategic decision-making
    • Leading teams or managing ventures
    • Managing investments or assets
    • Business development and growth

    Psicografía

    Metas y Objetivos

    • To surround himself with beautiful, functional, and long-lasting items that reflect his personal success and refined taste
    • To perfect his personal rituals, such as enjoying a cigar or appreciating a well-crafted accessory
    • To set his own standard through high-quality and unique possessions

    Valores

    • Tradition, exceptional quality, and authenticity
    • Craftsmanship and the story behind a product
    • Ethical production and support for small artisans
    • Quiet luxury and understated elegance

    Frustraciones

    • Difficulty sourcing unique, high-quality accessories that are not mass-produced or overly branded
    • Frustration with the throwaway culture of modern consumerism
    • Lack of time to discover small, independent artisans on his own

    Comportamiento Online

    Redes Sociales

    • Instagram
    • LinkedIn
    • Luxury lifestyle forums

    Fuentes de Información

    • Luxury lifestyle magazines and blogs
    • Specialized hobby forums (e.g., cigars, watches)
    • Expert reviews and endorsements

    Hábitos de Compra

    • Researches brands thoroughly and values transparency
    • Willing to pay a premium for superior quality, exclusivity, and ethical sourcing
    • Views purchases as investments rather than impulse buys
    • Appreciates made-to-order or personalized items

    Cómo Ayuda la Marca

    Descripción:

    Parelmoer acts as a trusted curator, discovering and vetting small, global artisans to offer a collection of unique and high-quality goods. It solves his challenge of finding authentic, non-mass-produced luxury items, aligning with his values of craftsmanship and ethical sourcing. This allows him to enhance his personal rituals and express his sophisticated identity with confidence.

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