Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
John Ellies India
Rohan is a dynamic professional in his late 20s to late 30s, residing in a major Indian city. He is career-driven and values a polished, confident appearance, seeing his wardrobe as an investment in his professional image. He prioritizes quality, craftsmanship, and timeless style over fleeting trends, seeking sophisticated yet comfortable attire for both his work and social life.
Demographics
Profession
- •Excelling in career and achieving professional goals
- •Maintaining a polished and credible professional image
- •Making strategic decisions in their field
Psychography
Goals and Objectives
- •Excel in his career and maintain a polished, professional image
- •Look sharp and feel confident in both professional and social settings
- •Build a versatile, high-quality wardrobe that is stylish and functional
Values
- •Quality, craftsmanship, and authenticity
- •Smart investments, including in his wardrobe
- •Understated luxury and timeless style
- •Comfort and functionality
Frustrations
- •Finding high-quality clothing online that fits well without prior trial
- •Sifting through fast fashion to find durable, classic pieces
- •Lack of time for extensive in-person shopping
- •Finding comfortable yet formal clothes for the Indian climate
Online Behavior
Social Media
- •YouTube
Information Sources
- •Product descriptions and customer reviews
- •Clean aesthetics and detailed product information
- •Business news and tech updates
- •Men's style guides and fashion blogs
Purchase Habits
- •Reads product descriptions and customer reviews carefully
- •Influenced by clean aesthetics and detailed product information (fabric type, weave)
- •Value-conscious, attracted to offers like 'Buy 4 Extra 1 Free'
- •Sees wardrobe purchases as smart investments
How the Brand Helps
John Ellies India helps Rohan by offering a curated online selection of premium, stylish menswear, saving him time and providing a reliable source for high-quality wardrobe staples. The focus on breathable fabrics and detailed product information addresses his need for comfort and informed choices, enabling him to project a confident, successful image at an accessible price point.
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