Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Dogwood Skate Shop
Corey is a young, community-focused skater living in the Philadelphia suburbs. He sees skateboarding as a lifestyle and an art form, valuing authenticity, quality, and the camaraderie of the local skate scene. He dedicates a significant portion of his disposable income to high-quality, authentic skate gear and is always looking to progress his skills.
Demographics
Profession
- •Attending classes
- •Earning income for skate gear
- •Participating in local skate events
Psychography
Goals and Objectives
- •To progress his skills and land new tricks
- •To build and maintain high-quality, customized skateboard setups
- •To feel connected to the local skate scene and skate with friends
- •To stay informed about the latest products from core brands
Values
- •Authenticity in skate culture and brands
- •Community and supporting local, skater-owned businesses
- •Quality and durability of skate equipment
- •Knowledge and expertise regarding skate gear
- •Skateboarding as a lifestyle and art form
Frustrations
- •Finding a reliable, local source for specific, hard-to-find skate parts
- •Sifting through mainstream/corporate brands to find authentic gear
- •Finding indoor spots to skate during bad weather or winter
- •Getting trustworthy advice on equipment that suits his style
- •"Mall shops" and corporate brands that co-opt skate culture
Online Behavior
Social Media
- •Instagram (following pro skaters, core brands, skate media like Thrasher)
- •YouTube (watching skate videos for tricks and culture)
- •Twitch (watching skate content)
- •Skate forums (e.g., r/OldSkaters if older)
Information Sources
- •Instagram posts from pro skaters and core brands
- •Skate media outlets (e.g., Thrasher)
- •Skate videos on YouTube
- •Online skate forums and communities
- •Word-of-mouth from fellow skaters at the local shop
Purchase Habits
- •Researches brands and products online (Instagram, forums)
- •Prefers to make significant purchases (decks, trucks, shoes) at local shop
- •Values the ability to see products and talk to knowledgeable staff
- •May buy small items (wax, bearings) online for convenience
- •Loyalty is to the shop, not just the price
- •Prioritizes high-quality, durable equipment from reputable brands
How the Brand Helps
Dogwood Skate Shop serves as Corey's trusted physical hub for all his skateboarding needs, providing authentic gear, expert advice, and a strong sense of local community. It allows him to easily access hard-to-find parts and connect with fellow skaters, validating his commitment to genuine skate culture.
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