Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
BoardtopiaGames.com
Corey is a dedicated board game enthusiast and collector, typically a professional in a tech or education field with significant disposable income. He is deeply engaged in the gaming community, valuing a comprehensive and up-to-date game library. Corey actively seeks reliable online retailers for new releases, exclusive editions, and crowdfunded games to expand his collection and share with friends.
Demographics
Profession
- •Manage projects and teams
- •Solve complex problems
- •Stay current with industry trends and technologies
- •Contribute to organizational growth
Psychography
Goals and Objectives
- •Stay current with the fast-paced board game market
- •Secure hard-to-find or 'Kickstarter exclusive' games
- •Build a comprehensive personal game library
- •Have the 'right game' for any social situation
Values
- •Expertise
- •Quality
- •Community
- •Collection
- •Access to the latest games and exclusive editions
- •Well-designed games with high-quality components
- •Social good mission of companies
Frustrations
- •Difficulty keeping up with a constant stream of new releases and crowdfunded projects
- •Unreliable retailers, especially for pre-orders of highly anticipated games
- •Slow shipping or poor communication from sellers
Online Behavior
Social Media
- •Reddit (r/boardgames, r/Boardgamedeals)
- •BoardGameGeek forums
- •Facebook groups dedicated to specific games or the hobby
Information Sources
- •Game reviews (text and video)
- •Video tutorials for new games
- •BoardGameGeek (BGG)
- •Board Game Oracle (price comparison)
- •Kickstarter and Gamefound (crowdfunding platforms)
Purchase Habits
- •Informed and meticulous researcher before buying
- •Reads reviews and watches video tutorials
- •Checks prices on comparison sites like Board Game Oracle
- •Deal-hunter, but prioritizes securing a sought-after item over the absolute lowest price
- •Frequently makes large purchases to meet free shipping thresholds
How the Brand Helps
BoardtopiaGames.com serves as a curated, one-stop shop that directly caters to Corey's needs, offering a diverse inventory from popular titles to niche collectibles and crowdfunded editions. Its 'New Releases' and 'Crowdfunded Editions' sections help him stay on top of the market and mitigate his FOMO, while the $150 free shipping threshold aligns perfectly with his behavior of making large, consolidated purchases to efficiently expand his distinguished game library.
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