Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Lojinhapetdabrenda
This persona is a value-conscious male online shopper, primarily in Brazil, who seeks popular products at competitive prices. He values efficiency, reliability, and excellent customer service in his online shopping experiences. He aims to make smart purchasing decisions without overspending and expects timely deliveries and friendly support from e-commerce platforms.
Demographics
Age:18-54
Gender:Male
Education:Some college
Family:Single
Income:Medio-Bajo
Location:Brazil
Profession
Role:General Workforce Employee
Industry:Various Service/Industrial Sectors
Responsibilities:
- •Performing daily job tasks
- •Managing personal and household budgets
- •Seeking efficient solutions for daily needs
Psychography
Goals and Objectives
- •To find popular products that meet their needs, without overspending
- •To have a hassle-free and trustworthy online shopping experience where orders are delivered on time
- •To receive helpful customer support when needed
Values
- •Efficiency and convenience in online shopping
- •Reliability and trustworthiness of e-commerce platforms
- •Receiving good products at fair or discounted prices
- •Good customer service and support
Frustrations
- •Overpaying for products or feeling ripped off
- •Slow or unreliable delivery services
- •Poor or unhelpful customer support
- •Difficulty finding trusted online retailers
Online Behavior
Social Media
- •YouTube
Information Sources
- •Search engines for product comparisons
- •Direct recommendations from friends or family
- •E-commerce platform features like 'most sold' or 'desired products' sections
- •Online reviews and product descriptions
Purchase Habits
- •Primarily shops online
- •Is a deal-seeker, comparing prices and looking for promotions
- •Is influenced by popularity and trending items (e.g., 'most sold')
- •Is likely to be loyal to brands that consistently offer good service and value
How the Brand Helps
Description:
Lojinhapetdabrenda helps this persona by offering popular products at discounted prices, ensuring reliable and timely deliveries, and providing friendly customer support. This saves him time and money while building trust in his online shopping experience.
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