Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Kowani
The Pragmatic Shopper is an adult consumer who prioritizes functionality, simplicity, and value when purchasing everyday accessories. They seek efficient online shopping experiences to acquire basic, high-utility items without elaborate brand narratives, focusing on practical needs and reasonable pricing.
Demographics
Age:18-55+
Gender:Not specified
Education:Varied
Family:Varied
Income:Medio
Location:Global (Online Shopper)
Profession
Role:Consumer / Shopper
Industry:Retail (from a consumer perspective)
Responsibilities:
- •Making efficient purchasing decisions for personal and household needs
- •Managing personal finances effectively
- •Seeking value and utility in everyday products
Psychography
Goals and Objectives
- •To efficiently purchase essential, high-utility accessories.
- •To replace worn-out items or complete outfits with practical products.
- •To find basic, reliable items for daily use without hassle.
Values
- •Practicality and utility
- •Simplicity in shopping experiences
- •Efficiency in acquiring needed items
- •Value for money and reasonable pricing
Frustrations
- •Inconvenience or overwhelm of physical shopping
- •Overly branded or expensive fashion sites for basic items
- •Worry over inflated prices or overly complex features
- •Lack of clear product information online
Online Behavior
Social Media
- •Limited for product discovery; primarily for personal connections or entertainment
Information Sources
- •Search engines (for specific product types)
- •E-commerce platforms (direct product search)
- •Product images and descriptions on retail sites
Purchase Habits
- •Uses search engines for specific product needs
- •Prioritizes direct product appeal and ease of purchase
- •Values user-friendly interfaces and smooth checkout processes
- •Expects clear product images, accurate descriptions, and reliable delivery
- •Is a pragmatic and informed online shopper, often driven by necessity and value
How the Brand Helps
Description:
Kowani provides 'The Pragmatic Shopper' with a straightforward and efficient online platform to acquire essential, high-utility accessories. Its clear product presentation, transparent pricing (including sales), and focus on functional items perfectly align with their desire for simplicity, value, and convenience, saving them time and frustration in their shopping journey.
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