Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Kinetic Sports
Amit is a passionate club cricketer in his 30s, often with roots in South Asia, living in Calgary. He is a skilled professional with a stable income, dedicated to improving his cricket performance and staying connected to the sport's community. He values quality gear and expert advice, seeing cricket as a vital part of his social life and cultural identity.
Demographics
Profession
- •Managing technical projects
- •Solving complex technical problems
- •Collaborating with cross-functional teams
Psychography
Goals and Objectives
- •Improve his performance in his local cricket league
- •Have the right equipment that matches his playing style
- •Feel confident on the field
- •Connect with fellow cricket enthusiasts and be part of a team
Values
- •Quality, performance, and authenticity in sports gear
- •Cricket as a passion, social life, and cultural identity
- •Community and expert advice
- •Competitive drive and desire to stay connected to the sport
Frustrations
- •Finding specialized, high-quality cricket equipment in Canada
- •Lack of knowledgeable staff at general sporting goods stores
- •Risk of ordering expensive equipment online without expert guidance
- •Need for reliable equipment maintenance (bat repairs)
Online Behavior
Social Media
- •Local cricket Facebook groups
- •Instagram (following cricket-related accounts)
Information Sources
- •Word-of-mouth recommendations from teammates and local cricket community
- •Online reviews
- •YouTube (cricket content, international leagues)
Purchase Habits
- •Informed buyer, does research
- •Relies on word-of-mouth
- •Willing to invest significant money in gear but seeks good value
- •Seeks expert advice for major purchases
- •Not an impulse buyer for major items
How the Brand Helps
Kinetic Sports provides Amit with a dedicated, local hub for all his specialized cricket needs and offers expert guidance from knowledgeable staff, ensuring he selects the right high-quality equipment. This builds trust and fosters his connection to the local cricket community, enabling him to improve his performance and fully embrace his passion for the sport.
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