Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
JGLashes
The Creative Expressionist is a young, digitally-native individual who sees makeup as a form of art and self-expression. She actively uses social media for inspiration and to showcase her unique looks. She values quality, creativity, and individuality, always seeking new ways to experiment with bold colors and trends.
Demografía
Profesión
- •Creating unique, eye-catching makeup looks
- •Staying up-to-date with the latest beauty trends
- •Showcasing personality through makeup
- •Engaging with beauty communities online
Psicografía
Metas y Objetivos
- •To create unique, eye-catching makeup looks that stand out
- •To achieve professional-looking results at home, especially with lashes
- •To stay up-to-date with the latest beauty trends seen on social media
- •To find reliable, high-pigment products that are easy to work with
Valores
- •Creativity, self-expression, individuality
- •Quality
- •Experimentation with bold colors and new trends
- •Makeup as a form of art
Frustraciones
- •Finding eyeliners with true color payoff that don't smudge
- •Applying false lashes easily and making them look seamless
- •The high cost and time commitment of professional lash extensions
- •Finding inspiration and learning the techniques to create complex graphic liner looks
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Reviews from influencers and peers
- •Tutorials (video content)
- •Viral videos
- •Beauty communities online
Hábitos de Compra
- •Informed but also impulsive buyer
- •Often purchases after seeing a product in a viral video or by a favorite influencer
- •Likely to buy multiple colors of a product she loves
- •Attracted to bundles and special collections
- •Persuaded by seeing products in action (visual buyer)
Cómo Ayuda la Marca
JGLashes directly serves this persona by providing the specific tools she needs to bring her creative visions to life. The 'JGLiners' collection offers the 'paradise of color' she craves for her graphic liner art. The diverse range of strip lashes allows her to customize her look, from natural to dramatic. Most importantly, the 'Lash me. The DIY Kit' empowers her to overcome the challenge of expensive salon extensions, giving her the satisfaction of achieving a popular beauty trend by herself, on her own schedule, and at an affordable price. The brand's active presence on her favorite social media platforms provides a constant stream of inspiration and education, making her feel like part of a creative community.
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