Buyer Persona Generado

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    Detalles del Análisis

    Negocio:halfbakedbus.com
    Idioma:en

    Perfil del Buyer Persona

    halfbakedbus.com

    Mindful Morgan is a creative professional between 26 and 38, likely working in an artistic or wellness field. She values authenticity, community, and sustainability, seeing cannabis as a tool for wellness and creativity. She embraces alternative lifestyles like 'van life' and seeks high-quality, ethically-made products that align with her values and enhance her well-being.

    Demografía

    Edad:26-38
    Género:Female
    Educación:Bachelor's Degree or higher
    Familia:Single or Partnered
    Ingresos:Lower-middle to Middle
    Ubicación:Urban or suburban areas in North America

    Profesión

    Rol:Creative Professional / Small Business Owner
    Industria:Creative Arts, Wellness, or Small Business Entrepreneurship
    Responsabilidades:
    • Creating artistic content or services
    • Managing own small business operations
    • Providing wellness services or products

    Psicografía

    Metas y Objetivos

    • To live a life aligned with their values
    • Find and connect with a like-minded community
    • Support small businesses
    • Find unique, high-quality products that enhance their wellness and creative practices
    • Create unique, memorable, and personalized event experiences

    Valores

    • Authenticity
    • Community
    • Creativity
    • Wellness
    • Sustainability
    • Supporting local artisans and ethical production
    • Quality craftsmanship

    Frustraciones

    • Difficulty finding high-quality, ethically-made cannabis accessories and CBD products that aren't mass-produced or from faceless corporations
    • Feeling overwhelmed by the commercialization of cannabis and seeking authentic brands
    • Struggling to find professional, tasteful vendors for cannabis-friendly events

    Comportamiento Online

    Redes Sociales

    • Instagram (for creative inspiration, community, and 'van life' content)
    • Pinterest (for DIY and creative ideas)
    • Facebook groups (for specific interest communities like 'van life' or small business support)

    Fuentes de Información

    • Blogs and online communities focused on sustainable living, wellness, and alternative lifestyles
    • Artisan marketplaces and small business directories
    • Brand 'About Us' pages to understand their story and values
    • Reviews from trusted sources within their community

    Hábitos de Compra

    • Prioritizes authenticity, unique experiences, and quality craftsmanship over mass-produced items
    • Willing to pay more for curated goods and specialized services that align with their lifestyle and values
    • Researches brands to ensure ethical production and support for local artisans
    • Prefers to buy directly from small businesses or brands with a strong story
    • Values subscription models for curated discovery of products

    Cómo Ayuda la Marca

    Descripción:

    Half Baked Bus helps Mindful Morgan by providing curated, authentic, and ethically-made cannabis-friendly lifestyle products and unique event solutions, fostering a like-minded community, and building trust through transparency and quality assurance, thereby aligning with her values and enhancing her wellness and creative practices.

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