Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Go Ride Shoes
The Practical Achiever is a young, budget-conscious individual who prioritizes functionality, comfort, and modern style in their footwear. They seek versatile shoes that can be worn for various occasions, from college to casual outings or light sports, without compromising on quality or affordability. They are savvy shoppers who research extensively to find value for money.
Demographics
Profession
- •Managing daily tasks
- •Studying or working entry-level jobs
- •Engaging in social activities and light sports
Psychography
Goals and Objectives
- •To find versatile footwear for multiple occasions without buying many pairs
- •To stay stylish and current without overspending
Values
- •Practicality
- •Functionality
- •Durability
- •Comfort
- •Affordability
- •Modern Style
- •Transparency and Quality
Frustrations
- •Expensive or poor quality shoes that wear out quickly
- •Sacrificing comfort for style (or vice-versa)
- •Difficulty finding versatile footwear from one reliable brand
Online Behavior
Social Media
- •YouTube
Information Sources
- •Product reviews (online)
- •YouTube unboxing videos
- •E-commerce platform reviews
- •Lifestyle and fashion influencers
Purchase Habits
- •Thorough online research before buying
- •Reads reviews and watches unboxings
- •Compares prices across e-commerce platforms
- •Responsive to discounts and promotions
- •Prefers shopping on major e-commerce sites and brand websites
How the Brand Helps
Go Ride Shoes helps the Practical Achiever by offering a wide variety of trendy and classic footwear styles at affordable prices, ensuring quality and comfort. The brand's emphasis on being a reliable Indian manufacturer builds trust, and its versatile collections allow this persona to find all their footwear needs in one place, saving them time and money, and empowering them to make informed decisions.
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