Buyer Persona Generado

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    Detalles del Análisis

    Negocio:Fundación el arte de los sueños
    Idioma:en

    Perfil del Buyer Persona

    Fundación el arte de los sueños

    The Socially-Conscious Supporter is an individual deeply committed to philanthropy and social responsibility. They are driven by a desire to make a tangible, positive impact on the world, particularly by empowering youth and fostering social change through art and education. Their lifestyle is characterized by social consciousness, empathy, and a strong belief in supporting credible and transparent charitable organizations. They engage with brands and causes that align with their values and offer a clear path to contribute meaningfully.

    Demografía

    Edad:25-50
    Género:Predominantly Female
    Educación:University Degree or Higher
    Familia:Varied (single, married, with or without children)
    Ingresos:Middle to upper-middle class
    Ubicación:Global, with strong concentration in Latin America and US Latino diaspora

    Profesión

    Rol:Socially-Conscious Supporter / Philanthropist
    Industria:Various (not directly tied to the foundation's operations)
    Responsabilidades:
    • Actively seeking legitimate and impactful charitable organizations
    • Contributing to causes aligned with personal values
    • Advocating for social change and social justice

    Psicografía

    Metas y Objetivos

    • Make a tangible, positive impact on the world
    • Feel connected to a cause and see evidence of impact
    • Support artists and public figures who use their platforms for good
    • Contribute to a positive narrative for Colombia

    Valores

    • Altruism and social responsibility
    • Empathy and compassion
    • Transformative power of art and education
    • Transparency and integrity in charitable organizations
    • National pride (for Colombian supporters)

    Frustraciones

    • Feeling powerless against the scale of social inequality
    • Wary of scams and non-transparent charities
    • Difficulty finding legitimate, impactful organizations where contributions feel meaningful

    Comportamiento Online

    Redes Sociales

    • Instagram
    • Facebook

    Fuentes de Información

    • News and stories related to social impact, philanthropy, and art
    • Official websites of charitable organizations
    • Media coverage and awards received by foundations
    • Testimonials from beneficiaries

    Hábitos de Compra

    • Not price-sensitive when buying merchandise, viewing it as a donation
    • Informed givers who research before supporting
    • Purchases driven by emotion and values, not necessity
    • Prioritizes philanthropy and social impact over material possessions

    Cómo Ayuda la Marca

    Descripción:

    Fundación el arte de los sueños fulfills this persona's need to contribute to positive change in a credible and emotionally resonant way, providing a trusted platform to channel their philanthropic impulses. It allows them to connect their admiration for an artist with a tangible social cause, adding meaning to their fandom and providing emotional reward as their contributions genuinely transform lives.

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