Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Revert 95
Sven is a 24-year-old graphic design student living in the Netherlands, deeply immersed in the skateboarding and streetwear scene for over a decade. He sees his gear as an extension of his identity and values authentic brands that genuinely contribute to the community. He seeks quality, credibility, and a strong sense of belonging within his subculture.
Demographics
Profession
- •Attending design courses
- •Working on design projects and assignments
- •Developing creative and technical skills
Psychography
Goals and Objectives
- •Improve skateboarding skills
- •Stay connected with the local skate scene and friends
- •Discover brands that align with his values
- •Be part of an authentic and supportive community
Values
- •Authenticity and credibility
- •Community and self-expression
- •Craftsmanship and durability
- •Support for brands contributing to skate culture
Frustrations
- •Commercialization and co-option of skate culture by mainstream brands
- •Difficulty finding genuinely invested and knowledgeable retailers
- •Lack of expert advice from generic sports stores
- •Inauthenticity or 'greenwashing' from brands
Online Behavior
Social Media
- •YouTube
- •/r/streetwear subreddit
Information Sources
- •Video reviews from trusted skaters
- •Skater Instagram accounts and team riders
- •Peer recommendations
- •Niche forums and subreddits
Purchase Habits
- •Researches products online thoroughly before buying
- •Watches video reviews and gear tests
- •Buys hardware from shops he trusts, either online or in-store for advice
- •Susceptible to limited-edition drops and collaborations from favorite brands
- •Motivated by a desire to support the scene and authentic brands
- •Willing to pay more for quality, durability, and authenticity
How the Brand Helps
Revert 95 is the ideal hub for Sven, directly addressing his core needs by providing an authentic, expert-driven source for quality skate and streetwear. It fosters a strong sense of community and connection that aligns perfectly with his values, saving him the frustration of searching for credible sources and ensuring he's supporting the scene he loves.
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