Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
EMA Ramps
The Skilled Craftsman is a dedicated fingerboard enthusiast who views fingerboarding as a skill-based craft. They are serious about mastering complex tricks and building realistic setups. They value authenticity, quality, and durability in their equipment, preferring products that offer a true-to-life experience and can withstand extensive use.
Demografía
Profesión
- •Mastering complex fingerboard tricks
- •Building and customizing realistic fingerboard setups
- •Participating in online fingerboard communities
Psicografía
Metas y Objetivos
- •Master complex tricks and progress in skill level
- •Build realistic, custom fingerboard 'skateparks'
- •Share progress by filming and posting clips online
Valores
- •Authenticity, craftsmanship, and realism
- •Quality and durability
- •Skill-based craft over toy
- •Experience and knowledge in products
Frustraciones
- •Cheap, plastic toy ramps that break easily
- •Obstacles that don't provide a realistic experience
- •Obstacles that slide around during use
Comportamiento Online
Redes Sociales
- •YouTube
- •Reddit (r/Fingerboards)
Fuentes de Información
- •YouTube reviews (especially by influencers)
- •Forum discussions on Reddit
- •Peer reviews
Hábitos de Compra
- •Researches products thoroughly before purchasing
- •Prioritizes quality and durability over price
- •Not an impulsive buyer
- •Likely to be repeat customers to expand collection
Cómo Ayuda la Marca
EMA Ramps provides high-quality, durable, and realistic obstacles that enable 'The Skilled Craftsman' to achieve their goals of mastering tricks and building authentic setups. It overcomes frustrations with low-quality products by offering superior materials and construction, ensuring equipment that feels authentic and withstands heavy use.
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