Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Fells Point Surf Co
The Coastal-Minded Professional is a city dweller who embraces a relaxed, coastal-inspired lifestyle even when far from the ocean. They are active, stylish, and appreciate quality and authenticity in their purchases. They seek apparel that reflects their dual life as a professional and a beach lover, valuing curated fashion that seamlessly transitions between urban and coastal settings.
Demographics
Profession
- •Managing projects or clients
- •Contributing to strategic development in their field
- •Balancing professional duties with personal lifestyle aspirations
Psychography
Goals and Objectives
- •Find unique, stylish, and comfortable clothing for urban and coastal life
- •Express personality through fashion
- •Maintain a work-life balance that incorporates their passion for the coast
Values
- •Authenticity
- •Quality and durability
- •Supporting small, local businesses
- •Sustainable practices (partially recycled materials)
- •Self-expression through style
- •Coastal lifestyle aesthetic and community
Frustrations
- •Difficulty finding stylish and comfortable apparel that bridges urban and coastal aesthetics
- •Lack of brands that genuinely reflect their specific lifestyle (city professional, beach lover)
- •Finding high-quality, authentic items amidst mass-market options
Online Behavior
Social Media
Information Sources
- •Lifestyle blogs and influencers
- •Local business news and community pages
- •Curated online fashion platforms
- •Brand 'About Us' pages for authenticity
Purchase Habits
- •Shops both online and in local boutiques
- •Values curated collections and seamless omnichannel experiences
- •Prioritizes quality and style over discounts
- •Responds to community-based events and sales
- •Will pay more for items that align with values (e.g., sustainability)
How the Brand Helps
Fells Point Surf Co. offers The Coastal-Minded Professional a curated destination for high-quality, stylish apparel that perfectly blends urban sophistication with a relaxed, coastal aesthetic. It validates their identity as a city professional with a deep appreciation for beach culture, providing not just clothing, but an authentic lifestyle connection and community.
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