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    Generated Buyer Persona

    Here's your personalized buyer persona generated with AI

    Analysis Details

    Business:Electric Mart
    Analyzed URL:http://www.electricmart.com.sg
    Language:en

    Buyer Persona Profile

    Electric Mart

    The Practical Project Planner is a hands-on individual, either a homeowner deeply involved in renovation/repair, a savvy DIYer, or a professional electrician/contractor in Singapore. They are detail-oriented, knowledgeable about their electrical needs, and value function over aesthetics. They proactively research and seek to optimize their project budget without compromising on safety and quality.

    Demographics

    Age:30–55 years old
    Gender:Varies, often male but with a significant and growing female segment
    Education:High School Diploma or Vocational Training, often higher
    Family:Varies, often homeowners with families or partners involved in home projects
    Income:Middle to upper-middle class
    Location:Singapore, likely living in HDB flats or condominiums

    Profession

    Role:Homeowner involved in renovation/repair, savvy DIYer, or professional electrician/contractor
    Industry:Home Improvement, Construction, Electrical Services
    Responsibilities:
    • •Planning and executing renovation/repair projects
    • •Sourcing reliable electrical components
    • •Ensuring safety and quality in electrical work
    • •Managing project budgets

    Psychography

    Goals and Objectives

    • •Complete a specific project (e.g., renovating a BTO flat, repairing faulty wiring, upgrading lighting) successfully and within budget
    • •Find a single, reliable source for all the necessary electrical components to avoid delays and compatibility issues

    Values

    • •Reliability
    • •Safety
    • •Efficiency
    • •Value-for-money
    • •Trust in reputable brands for durability

    Frustrations

    • •Difficulty in finding a comprehensive range of electrical supplies in one place
    • •Being overcharged by contractors or retail stores
    • •Finding it challenging to source specific, small components
    • •Wasting time visiting multiple physical stores

    Online Behavior

    Social Media

    • •Renovation forums like RenoTalk
    • •Platforms like Lemon8

    Information Sources

    • •Renovation forums and platforms for research and tips
    • •Search engines for specific products and suppliers
    • •Online product models and price comparisons

    Purchase Habits

    • •Research specific product models and compare prices online
    • •Create a detailed shopping list before making a purchase
    • •Not impulse buyers; purchases are needs-driven
    • •Prefers buying from a comprehensive online store

    How the Brand Helps

    Description:

    Electric Mart offers 'The Practical Project Planner' a comprehensive, accessible, and competitively priced catalog of electrical components, saving them time and effort in sourcing for their projects, and empowering them to manage their budget effectively with trusted brands.

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