Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Ocean Racing
The Practical Waterman is an active male, 35-60 years old, who is passionate about water sports like sailing and powerboating. He is pragmatic and values performance, durability, and authenticity in his gear. He seeks high-quality products at a reasonable price, as he's tired of losing or breaking expensive premium equipment while pursuing his hobbies.
Demographics
Profession
- •Project management
- •Strategic planning
- •Budget management
Psychography
Goals and Objectives
- •To enjoy their time on the water safely and comfortably
- •To have reliable equipment that enhances their performance and doesn't fail at a critical moment
- •To protect their eyes from sun and spray without worrying about losing or damaging a very expensive item
Values
- •Practicality and Function: Gear should be a reliable tool, performance is non-negotiable
- •Value for Money: Appreciates products that deliver high performance at a reasonable price
- •Authenticity: Connects with brands created by people who understand their lifestyle and needs
Frustrations
- •Losing or breaking expensive sunglasses from premium brands
- •Sunglasses that slip off due to sweat or spray
- •Lenses that don't effectively cut glare on the water, hindering visibility
- •Finding high-quality bi-focal sunglasses suitable for outdoor sports
Online Behavior
Social Media
- •Facebook (niche groups)
- •Reddit (niche forums)
Information Sources
- •Niche forums (e.g., r/sailing)
- •Specialized media (e.g., Yachting World)
- •Product reviews
- •Recommendations from fellow sailors or boaters
Purchase Habits
- •Researches products thoroughly
- •Reads product reviews and technical specifications
- •Values community recommendations
- •Prioritizes performance and durability over brand prestige
How the Brand Helps
Ocean Racing provides The Practical Waterman with high-performance, durable, and affordably priced polarized sunglasses specifically designed for water sports, directly addressing his need for reliable gear without the worry of losing expensive items.
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