Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
ADDROS.COM
The Pragmatic Provider is a busy, family-oriented individual who acts as the primary shopper for her household. She values practicality, efficiency, and getting good value for her money. She seeks convenient ways to find all the products her family needs without overspending, preferring trusted brands at competitive prices.
Demographics
Profession
- •Managing administrative tasks and office operations
- •Coordinating team schedules and resources
- •Ensuring departmental efficiency and organization
Psychography
Goals and Objectives
- •Efficiently provide for her family's needs without overspending
- •Find all necessary household items in one convenient place
- •Save time and money on everyday shopping
Values
- •Practicality and value for money
- •Efficiency and convenience in shopping
- •Trust in well-known and reliable brands
Frustrations
- •Time spent shopping at multiple stores or websites
- •Worry about online scams or product authenticity
- •Unexpected shipping costs or poor customer service
Online Behavior
Social Media
- •Facebook (for deal groups)
Information Sources
- •Deal-aggregator websites
- •Search engines for price comparison
- •Customer reviews and ratings
Purchase Habits
- •Compares prices extensively before buying
- •Motivated by discounts and free shipping offers
- •Prefers one-stop-shop online platforms for diverse needs
How the Brand Helps
ADDROS.COM serves The Pragmatic Provider as a reliable online department store offering a wide variety of products from trusted brands. It helps her save time and money by consolidating diverse shopping needs into one convenient platform, with frequent discounts and free shipping options, ensuring she can efficiently provide for her family without compromising on value.
Want to see your brand voice analysis?
Discover how AI perceives your brand on the Internet and get valuable insights to improve your communication.