Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Beaches Cafe
Carly is a young, budget-conscious individual who values self-expression and comfort. She seeks trendy, unique apparel that reflects her laid-back, optimistic personality and love for a coastal lifestyle, without overspending. She uses fashion to feel confident and to make fun memories with friends.
Demografía
Profesión
- •Attending classes and studying
- •Part-time job duties (if applicable)
- •Managing personal budget
Psicografía
Metas y Objetivos
- •Enjoy life and create fun memories with friends
- •Cultivate a personal style that reflects her personality
- •Feel confident and comfortable in daily life
Valores
- •Self-expression and authenticity
- •Comfort and staying on-trend
- •Affordability and good quality for the price
- •Positive and relatable brand vibe
Frustraciones
- •Finding trendy, unique, and good-quality clothing within a student/early-career budget
- •Fast-fashion brands lacking originality or durability
- •Limited options for personal and creative expression in affordable clothing
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •TikTok and Instagram influencers
- •Peer recommendations
- •User-generated content and reviews
Hábitos de Compra
- •Impulsive purchases based on social media trends
- •Buys for specific events, vacations, or seasonal updates
- •Values price and aesthetic equally when making a decision
- •Prefers unique designs not found in mainstream stores
Cómo Ayuda la Marca
Beaches Cafe offers Carly a curated selection of trendy, affordable, and expressive apparel with unique, seasonal designs. This allows her to update her wardrobe without financial guilt, find styles that help her stand out, and feel part of a community that shares her love for a carefree, coastal lifestyle, all discovered through an engaging online presence.
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