Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Kareway
The Conscious Trend-Seeker is a young, budget-conscious individual, primarily a Gen Z or young Millennial woman, who loves to experiment with the latest K-beauty and skincare trends. She prioritizes ethical sourcing and clean ingredients, but also seeks affordability and accessibility, often finding joy in discovering high-value products without a high price tag. She's digitally native and heavily influenced by social media.
Demografía
Profesión
- •Managing academic studies
- •Earning supplemental income
- •Staying updated on beauty trends
- •Managing personal budget for discretionary purchases
Psicografía
Metas y Objetivos
- •Experiment with the latest beauty and skincare trends without spending a lot of money
- •Find affordable 'dupes' of high-end products that deliver similar results
- •Build a comprehensive, effective skincare routine that aligns with her ethical principles
Valores
- •Ethics (Cruelty-Free, Vegan, clean ingredients)
- •Affordability and Accessibility
- •Transparency and Authenticity
- •Trendy and visually appealing products
- •Good value for money
Frustraciones
- •Trendy, high-quality beauty products are often overpriced and inaccessible
- •Wary of cheap products that may contain harmful ingredients or be produced unethically
- •Difficulty finding brands that are simultaneously affordable, effective, trendy, and verifiably ethical
- •Concerns about 'greenwashing' and marketing hype
Comportamiento Online
Redes Sociales
- •TikTok
Fuentes de Información
- •Beauty influencers
- •Online communities (e.g., r/AsianBeauty)
- •Video reviews (YouTube)
- •Blogs on beauty trends
Hábitos de Compra
- •Savvy, 'treasure-hunter' shopper (discount stores like Big Lots and Grocery Outlet)
- •Avid online shopper (Amazon, brand websites, especially with deals/bundles)
- •Heavily influenced by social media and peer/influencer recommendations
- •Watches video reviews before purchasing
- •Willing to create own content (reviews, TikToks) for loved products
Cómo Ayuda la Marca
Kareway's epielle brand offers her trend-driven, ethically produced (cruelty-free, vegan, clean ingredients) beauty products at an accessible price point, allowing her to experiment and build an effective skincare routine without compromising her values or budget. It provides the affordable luxury and ethical assurance she seeks.
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