Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
Raiders Shop
Liam is a middle-aged, middle-income professional living in Canberra, Australia. He is a deeply loyal fan of the Canberra Raiders, a passion he shares with his family. He values tradition and community, and his identity is strongly tied to his support for the team, which he expresses through authentic official merchandise.
Demographics
Profession
- •Managing projects or teams
- •Contributing to policy development
- •Ensuring public service delivery
Psychography
Goals and Objectives
- •Feel a deep connection to the Canberra Raiders
- •Publicly display his support
- •Share the excitement of the game with his family and friends
- •Attend several home games each season
Values
- •Loyalty
- •Tradition
- •Community
- •Authenticity
- •Resilience
- •Being part of something bigger than himself
Frustrations
- •Team losses and controversial referee decisions
- •Finding the right size for the whole family
- •Limited-edition merchandise selling out quickly
Online Behavior
Social Media
- •Fan forums (e.g., The Greenhouse)
- •Social media (Facebook, X, Instagram)
Information Sources
- •Fan forums (e.g., The Greenhouse)
- •Sports news sites and podcasts
- •Match reports and team analysis
Purchase Habits
- •Buys from the official Raiders Shop because authenticity is paramount
- •Likely a club member to get the 10% discount and other perks
- •Purchases are planned around the start of the season (new jerseys) and special events (finals, commemorative gear)
- •Willing to invest in high-quality gear
How the Brand Helps
The Raiders Shop helps Liam fulfill his need for authenticity by providing official team gear, strengthens his identity as a loyal fan, and facilitates family tradition through merchandise for all ages, while also rewarding his commitment through member discounts.
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