Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
Bad and Boujee
Aryan is an urban male, aged 20-28, residing in a major Indian metropolitan area. He is a university student or young professional deeply immersed in street culture, valuing individuality and quality in his fashion choices. He seeks to express his identity through stylish, high-quality streetwear that aligns with global trends.
Demografía
Profesión
- •Studying and developing skills in creative/tech/marketing fields
- •Keeping up with industry trends
- •Contributing to projects or assignments
Psicografía
Metas y Objetivos
- •Build a versatile and stylish wardrobe of high-quality staples
- •Express his personal style and stand out from the crowd
- •Stay current with streetwear trends without being a slave to fast fashion
Valores
- •Individuality and Self-Expression
- •Authenticity and Quality (e.g., 240 GSM cotton)
- •Cultural Connection (street culture, hip-hop, sneakers)
- •Aspirational Style (global 'boujee' look on a realistic budget)
Frustraciones
- •Finding streetwear in India that matches global trends in fit and design
- •Difficulty finding high-quality, durable, and comfortable fabrics
- •Balancing a desire for high-end style with a limited budget
Comportamiento Online
Redes Sociales
Fuentes de Información
- •Streetwear influencers
- •Mood boards
- •Sneaker news accounts
- •Peer reviews
- •Influencer endorsements
Hábitos de Compra
- •Researches products thoroughly before purchasing
- •Reads product descriptions carefully (e.g., fabric specifications)
- •Prefers to buy directly from the brand's website for authenticity
- •Purchase decisions are driven more by style and quality than price alone
Cómo Ayuda la Marca
Bad and Boujee helps Aryan by providing him with a curated selection of on-trend, high-quality streetwear that caters to his aesthetic preferences (oversized fits, minimalist designs). It assures him of durability and comfort through transparent material specifications (240 GSM cotton) and allows him to achieve an aspirational global streetwear look within his budget.
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