Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
ActiveDim
This persona leads an active lifestyle, frequently engaging in outdoor sports like golfing, running, hiking, and driving. They are practical, appreciate stylish, modern aesthetics, and invest in gear that enhances their hobbies. They prioritize performance, convenience, durability, and eye protection in their purchases.
Demografía
Profesión
- •Manage projects and initiatives
- •Achieve performance targets
- •Lead or collaborate within teams
Psicografía
Metas y Objetivos
- •Find high-performance eyewear that adapts to changing light conditions
- •Protect eyes from glare and harmful UV rays to improve focus during activities
- •Own durable, lightweight, and comfortable gear that can withstand regular use
Valores
- •Performance
- •Convenience
- •Durability
- •Eye protection
- •Enhancing hobbies
- •Stylish and modern aesthetics
Frustraciones
- •Carrying multiple pairs of glasses (sunglasses and regular)
- •Finding secure and comfortable sunglasses for vigorous activity
- •Products that do not live up to advertised technical promises
Comportamiento Online
Redes Sociales
- •YouTube
Fuentes de Información
- •Sports and outdoor gear blogs
- •Tech and gadget review sites
- •Customer reviews and forums
Hábitos de Compra
- •Invests in high-quality gear for hobbies
- •Prioritizes performance and convenience in purchases
- •Reads product reviews and technical specifications before buying
- •Values durability and reliable performance
Cómo Ayuda la Marca
ActiveDim's photochromic, polarized sunglasses offer this persona a single, convenient solution for UV protection and glare reduction, adapting to any environment. The durable, lightweight frame is designed for an active lifestyle, providing comfort and a secure fit, blending technological innovation with practical sporting equipment.
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