Buyer Persona Generado
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Detalles del Análisis
Perfil del Buyer Persona
La coupe d`or by PURETRADE
Hélène is a passionate sewing enthusiast, likely in her 40s or 50s, who cherishes quality, individuality, and craftsmanship. She dedicates significant time to her hobby, aiming to create a wardrobe of elegant, custom-fit garments that reflect her unique style. She values the process of making and the satisfaction of wearing something she crafted herself, often seeking solutions to overcome the limitations of off-the-shelf patterns.
Demografía
Profesión
- •Continuously improving sewing and pattern-making skills
- •Managing creative projects from conception to completion
- •Selecting high-quality fabrics and materials
- •Maintaining a personal wardrobe or creating items for family
Psicografía
Metas y Objetivos
- •Create a wardrobe of unique, perfectly-fitting garments
- •Express personal style and elegance through handmade clothing
- •Achieve a professional, tailor-made look at home
- •Find a fulfilling and challenging creative outlet
Valores
- •Quality and craftsmanship
- •Individuality and unique style
- •Self-sufficiency and creative freedom
- •Durability over fast fashion trends
- •Personalization and custom fit
Frustraciones
- •Commercial patterns and ready-to-wear clothing rarely fit her body shape properly
- •Standard designs often lack originality and inspiration
- •Traditional pattern drafting from scratch is complex and time-consuming
- •Some pattern instructions can be vague or overly simplistic for her skill level
Comportamiento Online
Redes Sociales
- •Instagram (for inspiration and sharing projects)
- •Facebook (sewing communities and groups)
- •Pinterest (for design ideas)
Fuentes de Información
- •Sewing blogs and dedicated craft websites
- •Online sewing forums and communities
- •YouTube tutorials for specific techniques
- •Product reviews and testimonials for tools and systems
Hábitos de Compra
- •Invests in high-quality tools and systems that offer long-term value
- •Willing to pay more for products that solve specific problems (e.g., custom fit)
- •Researches products thoroughly before purchasing, especially for technical systems
- •Prefers online direct-to-brand purchases for niche tools and materials
Cómo Ayuda la Marca
La Coupe d'Or provides Hélène with a reliable and accessible system to draft patterns tailored to her unique measurements, solving her biggest frustration with ill-fitting commercial patterns. It unlocks her creativity by offering a vast library of elegant designs, empowering her to create a unique and sophisticated wardrobe that perfectly expresses her personal style.
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