Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
242 Shop
Léo is a young, dedicated skateboarder based in Lausanne or Geneva, deeply embedded in the local skate scene. He prioritizes authenticity and community, seeking out brands and shops that genuinely contribute to skate culture. Léo is passionate about improving his skills and expressing his unique style through his gear and apparel, always valuing quality and brand reputation over mainstream commercialism.
Demographics
Profession
- •Attending classes and completing assignments
- •Learning new skills in an entry-level role
- •Balancing studies/work with his passion for skateboarding
Psychography
Goals and Objectives
- •Improve his skateboarding skills
- •Be part of a community and connect with like-minded individuals
- •Express his personal style through his board setup and apparel choices
Values
- •Authenticity in brands and shops
- •Support for skater-owned and operated businesses
- •Community, creativity, and self-expression
- •Anti-commercialism and counter-cultural roots of skateboarding
Frustrations
- •Scarcity of authentic places to buy gear and connect with the scene
- •Difficulty finding specific, limited-edition products from preferred brands
- •Lack of physical spaces for credible product advice and community interaction
Online Behavior
Social Media
- •YouTube
Information Sources
- •Skate media (e.g., Free Skateboard Magazine)
- •Brand releases online
- •Individual pro skaters, filmers, and skate-centric media outlets
- •Skateboarding forums (e.g., Slap MessageBoards)
Purchase Habits
- •Follows skate media and pays close attention to brand releases
- •Is brand-loyal to companies with strong team riders and authentic reputations
- •Prefers to buy from local shops to support the scene, despite browsing online
- •Willing to invest in products that represent his identity and are respected within the culture
How the Brand Helps
242 Shop is Léo's ideal destination, offering a curated selection of coveted authentic brands that validate his taste. It serves as a vital community hub where he can connect with other skaters, and the shop's local skate videos foster a sense of pride and belonging. By shopping at 242, Léo feels he actively contributes to and supports the skateboarding culture he deeply loves.
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