Generated Buyer Persona
Here's your personalized buyer persona generated with AI
Analysis Details
Buyer Persona Profile
WOODS CUES
Serious Steve is a dedicated cue sports enthusiast, likely in his 30s or 40s, who approaches his hobby with a serious and analytical mindset. He seeks high-quality equipment that enhances his performance and reflects his commitment to the sport. While he has disposable income, he values transparency and craftsmanship, prioritizing substance over flashy branding and seeking the best possible value for his investment in a cue.
Demographics
Profession
- •Manage professional responsibilities that provide stable income
- •Dedicate time to a demanding hobby
Psychography
Goals and Objectives
- •To elevate his game and improve consistency and performance in cue sports
- •To own a high-performance cue that feels like an extension of his arm
- •To find a reliable, high-quality cue online with full transparency, avoiding the uncertainty of generic product photos
Values
- •Craftsmanship
- •Quality
- •Authenticity
- •Transparency
- •Performance
- •Value for money
Frustrations
- •The high cost of top-tier, well-known cue brands
- •The risk and uncertainty of buying cues online (e.g., warped cues, misrepresentation)
- •Limited local availability of quality cues, forcing online shopping
- •Feeling that his current, lower-quality cue is holding back his performance
Online Behavior
Social Media
- •Facebook (cue sports communities)
- •Reddit (snooker/pool forums)
- •AzBilliards (forums)
Information Sources
- •Snooker and billiards forums
- •Individual player reviews on YouTube
- •Technical specifications and detailed product descriptions
- •Retailer reviews and endorsements (e.g., CueStore.eu)
Purchase Habits
- •Researches purchases thoroughly, focusing on technical specifications
- •Compares products to well-established, high-end brands for value
- •Prioritizes clear, detailed product photos showing the exact item
- •Seeks excellent value (quality for the price)
- •Willing to buy internationally for quality products not available locally
How the Brand Helps
WOODS CUES offers Serious Steve high-quality, handcrafted cues with unparalleled transparency through 'Real Photos' of each individual product. This eliminates his frustration with online uncertainty, allowing him to invest confidently in a premium, performance-enhancing cue that perfectly aligns with his values of craftsmanship and value for money, ultimately helping him 'Elevate His Game'.
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