Brand Tone

Assertive & Confident, Value-Oriented & Accessible, Direct & Transparent (about being "inspired by"), Engaging & Community-Focused (on social media)

Brand Values

• •Affordability
• •Quality (within its niche)
• •Cruelty-Free & Vegan
• •Customer Satisfaction
• •Challenger Brand Mentality

Best Practices

• •Embrace the "Inspired By" Angle: Be upfront and confident about offering alternatives. Use phrases like "Inspired by," "Our version of," "Get the essence of" rather than "fake" or "knock-off." This maintains transparency and manages expectations.
• •Highlight Value & Savings Consistently: Every piece of copy should reinforce the benefit of getting a desirable scent for a lower price. Quantify savings or emphasize the smart choice.
• •Showcase Social Proof & Community: Leverage positive customer testimonials, user-generated content (with permission), and engagement numbers to build trust and show popularity. Address concerns constructively if they arise in public forums.
• •Maintain Ethical Stance: Continuously promote the cruelty-free and vegan aspects, as this is a key differentiator and appeals to a conscious consumer base.
• •Focus on the Sensory Experience (despite being a dupe): Use evocative language to describe the fragrance notes and the feeling they evoke, even when referencing the original inspiration. Help customers imagine the scent and its quality.

Social Perception

Popular among budget-conscious consumers, Divided among fragrance enthusiasts, Successful in leveraging social media, Concerns about scent accuracy and quality control

Copy Examples

• •Why pay for the label? Get the scent you LOVE at a price that makes sense. Discover your signature fragrance with The Scent Vault – luxury-inspired, guilt-free.
• •Iconic Scents. Smarter Prices. Experience the allure of top designer fragrances without the designer attitude (or price tag!). Vegan, cruelty-free, and long-lasting. Find your perfect match today!
• •Stop chasing expensive bottles. Start enjoying beautiful fragrances. The Scent Vault offers the essence of luxury, bottled for you. Smell amazing, save intelligently.
• •Heard the hype? It's real. Thousands are switching to The Scent Vault for their favorite fragrances. Long-lasting, inspired by the best, and always cruelty-free. What are you waiting for?
• •Unlock a world of incredible scents that won't break the bank. From date night to daily wear, The Scent Vault has your inspired-by fragrance ready. Smell richer, not poorer.