Brand Tone

youthful, creative, approachable, humorous, meme-savvy, relatable, casual, energetic, focused on self-expression

Brand Values

• •Authenticity and Self-Expression
• •Quality and Innovation
• •Generosity and Social Responsibility
• •Customer-Centricity
• •Purity of Heart

Best Practices

• •Lead with Personality, Follow with Product: Start with your relatable, humorous, or authentic voice first. Engage the user with a feeling, then introduce the product or promotion. Your TikToks do this well—lead with the funny skit, then mention the store.
• •Turn Values into Verbs: Instead of just saying you value "generosity," show it in action. Use copy like, "Join us in dressing the world" or "Your purchase makes a difference." This makes your values active and participatory.
• •Embrace "You" and "Your": Always center the customer in the narrative. Use phrases like "Your Style," "Create Your Own," and "Be Yourself." This reinforces the brand's core mission of empowering individual identity.
• •Keep it Casual and Accessible: Avoid overly corporate or technical jargon. Write like you speak. Use slang, emojis (where appropriate, like on social media), and a conversational tone to maintain the approachable feel that your audience connects with.
• •Be Consistent Across Channels, but Adapt the Format: The core message (authenticity, quality, generosity) should be the same everywhere. However, the delivery should adapt. Website: More detailed, benefit-focused (e.g., quality, warranty). Instagram: Visually-led, with aspirational and creative captions. TikTok: Short, punchy, humorous, and trend-focused.

Social Perception

a popular and trendy national brand in Costa Rica, particularly among a younger demographic interested in anime, pop culture, and unique designs. It is seen as the go-to place for customized shirts and modern apparel. Its physical presence in major malls solidifies its legitimacy and accessibility. The brand's active and humorous TikTok presence has fostered a sense of community and relatability, making it appear fun and modern. While largely positive, the brand is subject to the same scrutiny as any modern company, such as discussions around its design and production methods.

Copy Examples

• •Your Style, Your Story. Unleashed. Don't just wear a design, wear your identity. Our new 'Creator Series' is here, featuring bold art for every personality. Made with passion, 100% Costa Rican talent. Tap the link in bio to find the piece that screams 'you'. #Zyoncorp #CreaTuPropioEstilo #ModaCR
• •(Scene: An employee frantically trying to carry a huge stack of t-shirts. Text on screen: "Me trying to handle all the awesome ideas you guys send us.") Caption: You keep the creativity coming, we'll keep the printers running! 😅 Got a design idea? Drop it in the comments! 👇 #Zyoncorp #CustomShirts #WorkLife #CostaRica #fyp
• •Triple the Style, Not the Price. Your wardrobe called, it wants an upgrade! For a limited time, grab any 3 of our premium tees or crop tops and only pay for 2. It’s the perfect time to stock up on your favorites or mix and match new designs. Shop online or visit us at Lincoln Plaza, Paseo de los Flores, or any of our 6 locations! Call to Action: Shop Now
• •Beyond the Fabric: Wear Your Values. Every shirt you buy helps us dress someone in need. Join a movement of style, quality, and generosity. Discover the Zyoncorp difference.
• •Subject: Welcome to the Zyoncorp Fam! Body: Hey [Customer Name], Thanks for joining us! You're now part of a crew that values creativity, quality, and making a difference. Here, we don't do boring clothes. We do conversation starters. To get you started, check out our latest designs or, better yet, create your own! Be happy, be yourself, The Zyoncorp Team