Brand Tone

Knowledgeable & Expert, Customer-Focused & Personalized, Enriching & Storytelling, Promotional & Value-Oriented, Accessible

Brand Values

• •Quality & Expertise
• •Customer Satisfaction
• •Compliance & Responsibility
• •Accessibility (in terms of finding the "right" drink)
• •Value (potentially)

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand voice (e.g., knowledgeable, approachable, sophisticated but not snobbish) and share it with everyone who creates content.
• •Focus on "Storytelling" Not Just Selling: Emphasize the experience, the origin of the products, and how they fit into the customer's life, as highlighted in the job descriptions for ZYN's retail specialists.
• •Educate and Empower Customers: Share knowledge about wine regions, tasting notes, and food pairings in a way that is accessible and helpful, rather than intimidating.
• •Maintain a Professional Yet Welcoming Demeanor: Even when being expert-driven, ensure the language is inviting and makes customers feel comfortable seeking advice.
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, email newsletters, or (if applicable) social media, the tone should feel cohesive and recognizably "ZYN."

Social Perception

ZYN The Wine Market Ltd. is perceived as a viable option for purchasing alcohol online, particularly for those in Alberta or seeking items not available locally elsewhere. There's an appreciation for aspects like shipping speed and careful packaging. Price and selection are sometimes compared to other retailers. The brand aims to be seen as a trusted source for wine, spirits, and beer, with a focus on a boutique retail environment for fine wines.

Copy Examples

• •Headline: Uncork a Story: Discover Your Next Favourite Bottle with ZYN. Body: Beyond the label, every wine has a tale. Our experts are here to guide you through vineyards, vintages, and varieties to find the perfect pairing for your palate and occasion. Explore our curated collection.
• •Headline: The Perfect Pour, Perfectly Priced. Body: At ZYN, we believe exceptional taste shouldn't come with an exceptional price tag. Browse our wide selection of wines, spirits, and beers, and let us help you find the ideal drink to elevate your moments.
• •Headline: Your Celebration Starts Here: Expert Picks for Every Occasion. Body: From celebratory bubbles to a comforting fireside whisky, our knowledgeable team is passionate about matching you with the ideal beverage. Tell us about your event, and we'll handle the rest.
• •Headline: Taste the Craft: Journey Through Our Handpicked "Whisky Wonders." Body: Explore a world of rich, smooth, and complex whiskies. Each bottle in our "Whisky Wonders" collection is selected for its unique character and story. Find your new favourite today.
• •Headline: Don't Miss Out! Exclusive Deals & Online Events at ZYN. Body: Stay tuned for exciting promotions and curated collections during our online events. Exceptional value on your favourite wines, spirits, and beers is just a click away.