Brand Tone

Elegant, Contemporary, Creative, Artistic, Playful, Expressive, Approachable, Passionate, Confident, and Empowering

Brand Values

• •Individuality and Self-Expression
• •Craftsmanship and Quality
• •Artistry and Innovation
• •Cultural Fusion and Harmony
• •Customer Connection and Community
• •Responsible Practices

Best Practices

• •Emphasize Individuality and Storytelling: Consistently use language that empowers customers to express their unique style and personality. Frame jewelry not just as an accessory, but as a part of their personal narrative (e.g., 'tell your story,' 'celebrate your uniqueness').
• •Balance Elegance with Modernity: Use sophisticated and descriptive adjectives (e.g., 'artisan-crafted,' 'modern elegance,' 'sophisticated styles') while keeping the overall tone accessible and fresh, reflecting contemporary trends.
• •Highlight Craftsmanship and Quality Materials: Regularly mention the quality of materials (e.g., '18K gold plated,' '925 Sterling Silver,' 'hypoallergenic') and the care taken in creating each piece. This reinforces value and trust.
• •Maintain a Warm and Inviting Voice: Especially in social media and customer interactions, adopt a friendly, approachable, and passionate tone. Reflect the founders' dedication and the 'collective' spirit.
• •Be Visually Descriptive and Evocative: Use words that help customers visualize the jewelry and how it feels to wear it (e.g., 'fluid design,' 'sparkling,' 'playful movement,' 'lightweight'). This is crucial for an online jewelry brand.

Social Perception

Positive Customer Feedback, Trendy and Stylish, Trustworthy, Unique and Eye-Catching, Good for Gifting

Copy Examples

• •Headline: Zynnia: Adorn Your Uniqueness. Body: More than just jewelry, it's a whisper of your story. Discover artisan-crafted pieces that blend timeless elegance with a modern pulse. Wear your confidence. (Inspired by brand statements on Wolf & Badger)
• •Social Media Post (Image: Close-up of a best-selling ring like the Two Tone Double Ring Set): Text: Dare to be different. Our Two Tone Double Ring isn't just a bestseller, it's a conversation starter. Crafted for the style-conscious, because your jewelry should be as unique as you are. ✨ #ZynniaCollective #StatementJewelry #EverydayElegance #BeUniquelyYou (Reflects product popularity and brand messaging)
• •Product Description (for a new earring design): Name: The Aurora Dangles Description: Catch the light, capture the moment. The Aurora Dangles, where contemporary artistry meets playful movement. Hypoallergenic, 18K gold-plated sterling silver, designed to make you shine from dawn till dusk. Express your inner radiance. (Combines elegance, playfulness, and material information)
• •Email Subject Line: New from Zynnia: Designs That Tell Your Story. Email Body Snippet: This month, we're unveiling pieces inspired by the harmony of nature and the spirit of individuality. Each design is a testament to meticulous craftsmanship, waiting to become a cherished part of your collection. Explore now and find the Zynnia piece that speaks to you. (Focuses on newness, storytelling, and craftsmanship)
• •Website Banner: Zynnia Collective: Crafted with Passion. Worn with Confidence. Sub-text: Explore fashion jewelry that celebrates your individual style. New designs monthly. (Concise and value-driven statement)