Brand Tone

Professional and Authoritative, Innovative and Forward-Thinking, Supportive and Educational, Accessible and Engaging, Community-Focused

Brand Values

• •Innovation
• •Simplicity
• •Reliability and Quality
• •Customer-Centricity
• •Contribution to Humanity
• •Sustainability
• •Education and Empowerment

Best Practices

• •Emphasize \"Simplicity in Science\": Continuously weave the core message \"The Beauty of Science is to Make Things Simple\" into communications. Highlight how products or services streamline complex processes, save time, or make research more accessible.
• •Balance Professionalism with Accessibility: While maintaining scientific accuracy and authority, use clear, concise language. For broader platforms (like social media or general announcements), make the science understandable and engaging. Adapt the tone slightly for different channels (e.g., more formal on LinkedIn, more conversational on TikTok).
• •Highlight Innovation with Purpose: When introducing new products or technologies, explain not just *what* they do, but *why* it matters for the researcher and for scientific advancement or a broader good (e.g., sustainability, disease research).
• •Show, Don't Just Tell, Support: Instead of just stating \"we offer support,\" provide concrete examples: links to webinars, mentions of technical support availability, student programs, or testimonials where appropriate.
• •Maintain a Researcher-to-Researcher Voice: Even in marketing materials, write as if scientists are speaking to fellow scientists. Understand their challenges and aspirations. Use \"we\" to create a sense of shared community and mission. Foster a sense of partnership in discovery.

Social Perception

Trusted Partner, Innovative Leader, Supportive of Researchers, High Quality, Potentially Higher Cost, Proactive and Responsive

Copy Examples

• •Headline: Simplify Your Science. Amplify Your Discoveries. Body: At ZYMO RESEARCH, we believe groundbreaking research starts with reliable, easy-to-use tools. Explore our innovative solutions for DNA, RNA, epigenetics, and microbiomics, all designed to make your complex workflows simpler. Because \"The Beauty of Science is to Make Things Simple.\"
• •Headline: Unlock the Transcriptome: Any Organism, One Protocol. Body: Revolutionize your RNA-Seq with our Zymo-Seq RiboFree Total RNA Library Kit. Get comprehensive rRNA depletion and stranded libraries from any sample type. Spend less time prepping, more time discovering. Learn more and access our latest protocol.
• •Headline: Future-Proof Your Samples. Sustainably. Body: Introducing our Green DNA/RNA Dry Transport System – the eco-conscious solution for room temperature sample shipping. Eliminate dry ice, reduce waste, and ensure sample integrity. It’s innovation that protects your research and our planet.
• •Headline: Calling All Lab Brats & Future Innovators! 🔬 Body: Kickstart your groundbreaking research with our Graduate Student Starter Pack! Get a FREE kit of your choice (DNA, RNA, Epigenetics, or Microbiomics), essential lab supplies, and cutting-edge resources. We're here to support your journey from the bench to breakthrough. Tag a grad student who needs this!
• •Headline: Your Science, Supported. Every Step of the Way. Body: From our comprehensive online resource library, featuring in-depth blogs and protocol videos, to our dedicated scientist-to-scientist technical support team, ZYMO RESEARCH is your partner in discovery. We're committed to providing the tools and expertise you need to succeed.