Brand Tone

Trendy and Fashion-Forward, Youthful and Vibrant, Accessible and Aspirational, Direct and Informative, Engaging and Visually Driven

Brand Values

• •Style & Trend Consciousness
• •Variety & Selection
• •Affordability/Value
• •Visual Appeal
• •Femininity & Confidence

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Use Consistent Terminology and Phrasing
• •Visuals and Copy Alignment
• •Review and Refine Regularly

Social Perception

The social perception of zyluxefashion.com is likely that of an online boutique offering a wide variety of trendy and affordable women's clothing. Customers are likely drawn to the visual appeal of the garments and the promise of staying up-to-date with current fashion trends.

Copy Examples

• •☀️ Hello sunshine, hello new dress! Our 'Golden Hour Floral Maxi' just dropped and it's everything your summer dreams are made of. Light, flowy, and oh-so-chic. Tap to shop your new favorite look! ✨ #zyluxefashion #SummerDress #NewArrival #FloralObsessed #OOTD
• •Got the invite? We've got the outfit! ✨ Turn heads at your next event with our stunning collection of party dresses and chic jumpsuits. Find your perfect 'wow' moment at zyluxefashion.com. Shop Now & Shine! #zyluxefashion #PartyReady #EveningLook #DressToImpress #NightOut
• •NEW IN: The 'City Bloom' Collection 🌸 | Fresh styles, bold prints, and the effortless elegance you crave. Discover pieces designed to make you feel fabulous, every day. Explore the collection now!
• •Obsessed is an understatement! 😍 Which of these Zyluxe new arrivals is your fave? 1, 2, or 3? Let me know in the comments! 👇 Link in bio to snag these looks! #zyluxefashion #TryOnHaul #FashionTikTok #NewClothes #StyleInspo
• •Your Weekend Wardrobe Update is Here! ✨ Fresh Styles Added