Brand Tone

Friendly and Approachable, Personal and Relatable, Appreciative and Engaging, Enthusiastic and Passionate, Helpful and Accommodating

Brand Values

• •Handmade Quality
• •Personalization and Uniqueness
• •Customer Connection/Community
• •Small Business / Entrepreneurial Spirit
• •Joy and Creativity

Best Practices

• •Always Use Warm and Inclusive Language
• •Emphasize the "Handmade" and "Personal" Aspects
• •Be Genuinely Enthusiastic and Appreciative
• •Maintain a Conversational and Relatable Voice
• •Be Consistent Across All Platforms, Yet Adapt to the Medium

Social Perception

Positive and Supportive, Seen as High Quality and Cute, Trusted Small Business, Engaged Community, Challenges in Broad Discoverability

Copy Examples

• •Spotted: Your new favorite cozy crew! 💖✨ Our latest [Product Name, e.g., 'Bookish Bloom'] embroidered sweatshirt is handmade with love, just for you. Perfect for those quiet reading moments or a coffee run with friends. Want to make it extra special? DM us for custom tweaks! #ScentAndStitch #HandmadeWithLove #EmbroideryArt #ShopSmall #MamaMade
• •Another bundle of joy heading out the door! 🤩 So much love stitched into this custom [Item Type, e.g., hoodie]. Can't wait for you to rock it, [Customer Tag if applicable]! What should we embroider next? Drop your ideas below! 👇 #ScentAndStitch #SmallBusinessJourney #PackingOrders #CustomMade #HandcraftedGoodness
• •Looking for a gift that’s truly special? ✨ Our embroidered apparel and sweet car freshies are handmade with care and a sprinkle of joy! From personalized designs to our signature scents, give a gift that says 'you're one of a kind.' Shop Scent & Stitch – where every item tells a story. #GiftsForHer #PersonalizedGifts #SupportSmallBiz #ScentAndStitch #HandmadeGifts
• •Meet your new everyday favorite! This super-soft t-shirt features our exclusive [Design Name] embroidery, lovingly stitched by hand. It’s more than just a tee; it’s a little piece of art designed to make you smile. P.S. We adore custom requests – let's create something uniquely yours! (Car diffuser in matching theme? We can do that too!)
• •Hey Stitch Squad! 👋 Just a little note from our cozy corner to yours. As a mama-owned small business, every stitch, every scent, and every single order means the world. We pour our hearts into creating pieces you'll love and cherish. Thank you for being part of our Scent & Stitch family and helping our handmade dream thrive! ❤️