Brand Tone

Informative & Technical, Confident & Reassuring, Problem/Solution Oriented, Eco-Conscious & Sustainable, Practical & User-Focused

Brand Values

• •Health & Safety
• •Innovation & Technology
• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Convenience & Self-Sufficiency
• •Cost-Effectiveness (Long-term)

Best Practices

• •Ensure all technical claims are accurate and, where possible, backed by data or certifications.
• •Use language that instills confidence in the filter's effectiveness and reliability (e.g., "proven," "certified," "reliable protection").
• •Consistently Weave in Core Values: Reinforce values like sustainability, health, innovation, and European quality in all communications – from website copy and product descriptions to potential social media posts or ads.
• •Highlight the benefits of the filter for specific user groups (boaters, RV owners, tiny house residents) by tailoring the message to their needs and pain points.
• •Use visuals and videos to showcase the filter's features, installation process, and the quality of the filtered water.

Social Perception

Positive within niche markets. Trusted for efficacy. "Made in Europe" may also contribute positively to its perception regarding quality and standards.

Copy Examples

• •Sail further, roam freer, and drink confidently.
• •Reduce your environmental impact and enjoy pristine water, worry-free.
• •Simple, effective, and chemical-free.
• •Designed and made in Europe for ultimate reliability.
• •Experience the difference of sustainable, high-performance water filtration.