Brand Tone

Sophisticated, artistic, modern, and subtly engaging, with a focus on luxury and individuality.

Brand Values

• •Luxury & Quality
• •Artistry & Storytelling
• •Individuality & Self-Expression
• •Modernity & Trend Awareness
• •Customer Connection

Best Practices

• •Maintain consistent use of sophisticated vocabulary, such as 'elegance,' 'sophistication,' and 'indulge,' to reinforce the brand's luxury positioning.
• •Emphasize the artistry and storytelling aspects of fragrances in all communications, highlighting the idea that scents 'tell a story'.
• •Showcase the versatility and unisex appeal of the 'SAW URBANITY' clothing line to appeal to a broad audience seeking individual self-expression.
• •Continue to actively engage with comments and feedback on social media, especially highlighting positive mentions and testimonials, to foster a sense of community.
• •Incorporate Arabic language content and references to the UAE market in social media posts to strengthen the brand's connection with its target audience in the region.

Social Perception

A modern brand that is perceived as luxurious, artistic, and individualistic, with a strong connection to the UAE market. It is seen as actively building a community and valuing customer feedback.

Copy Examples

• •"Indulge in the luxurious scents crafted with the finest ingredients. Discover your signature fragrance and let it tell your unique story."
• •"Experience the elegance of SAW URBANITY, a new collection designed for both men and women. Embrace versatile, unisex styles that express your individuality."
• •"Captivate with our latest fragrance, an art form meticulously created to evoke sophistication and timeless allure."
• •"Explore our exclusive range of hoodies and sweaters from SAW URBANITY. Modernity meets comfort in every stitch."
• •"We're honored by the positive feedback from UAE sports commentator [Name]. Your appreciation for our product quality fuels our passion for excellence."