Brand Tone

Direct, product-focused, transactional, informative, and straightforward, adhering to standard e-commerce language.

Brand Values

• •Variety
• •Compatibility
• •Accessibility

Best Practices

• •Be Direct and Informative: Copy should be straightforward, providing all necessary information without fluff, targeting businesses looking for specific products.
• •Highlight Key Selling Points: Consistently emphasize product variety, compatibility with popular systems like STLTH, and competitive wholesale pricing.
• •Build Trust Through Transparency: Clearly state business information, shipping policies, and contact details; consider an FAQ to address concerns, especially given mixed online reviews.
• •Use a Professional and Consistent Voice: Maintain a professional tone across all materials, avoiding overly casual language to build credibility and combat negative perceptions.
• •Focus on the B2B Audience: Always tailor copy to resonate with retailers and wholesalers, emphasizing profit margins, customer demand, and reliable supply.

Social Perception

Polarized and not well-established. While there is demand for their products, the brand faces accusations of being a scam and has low trust scores on several review sites. The lack of an active social media presence means they do not control their narrative, leaving it open to negative definition by others online, including potential confusion with unrelated scam allegations due to name overlap.

Copy Examples

• •Your One-Stop Shop for Wholesale Vapes in Canada. At ZWholesale, we're dedicated to supplying your business with the best in vape products. From our wide selection of ZPods to our reliable disposables, we have everything you need to keep your shelves stocked and your customers happy.
• •Never Run Out of Your Customers' Favorite Flavors. With over 17 ZPod flavors, you can offer a variety that keeps customers coming back for more. We are your trusted source for wholesale vaping supplies.
• •Quality Vapes, Unbeatable Wholesale Prices. We understand the importance of your bottom line. That's why we offer competitive wholesale pricing on all our products, including STLTH compatible pods and the latest disposables.
• •The Partner Your Vape Shop Needs to Succeed. ZWholesale is more than just a supplier; we're a partner in your success. We provide reliable service and a product range designed to help your business thrive in the competitive vape market.
• •Simplify Your Inventory with ZWholesale. Streamline your ordering process and get all your essential vape products from a single, reliable source. We are committed to providing top-notch products and service to our wholesale clients across Canada.