Brand Tone

Aspirational & Chic, Trendy & Youthful, Confident & Empowering, International & Accessible

Brand Values

• •Style & Fashion-Forwardness: Prioritizing current trends and a chic aesthetic in swimwear.
• •Quality: Implied by the desired aspirational image, though not explicitly detailed in readily available "About Us" information.
• •Confidence & Self-Expression: Providing swimwear that makes women feel good and express their personal style.
• •Global Appeal: Catering to an international customer base.

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's personality traits (e.g., sophisticated, playful, bold), preferred vocabulary (and words to avoid), and sentence structure.
• •Understand Your Target Audience: Tailor language and references to resonate with the aspirational, fashion-conscious global shopper the brand seems to be targeting.
• •Visual & Textual Harmony: Ensure the copy's tone complements the visual identity. If images are chic and luxurious, the copy should mirror this sophistication.
• •Consistency Across Platforms: While adapting to the nuances of each platform (e.g., more playful on TikTok, more polished on the website), the core brand voice should remain recognizable.
• •Tell a Story: Use copy to evoke the feelings and lifestyle associated with the brand – the allure of Cannes, the confidence of wearing beautiful swimwear, the joy of travel and leisure.

Social Perception

The name "New Cannes" itself likely evokes associations with the glamour and style of the French Riviera, which could positively influence perception if the product and brand experience align with these expectations. The general discussion around "Cannes" in fashion relates to high-end style, film festival glamour, and summer sophistication. Brands associated with "Cannes" often aim for an image of elegance and luxury.

Copy Examples

• •Instagram Post: Dive into the Côte d'Azur dream. ✨ Our latest collection has just dropped – bringing the Riviera's allure straight to your wardrobe. Shop New Cannes. #NewCannesSwim #LuxurySwimwear #BeachElegance
• •Product Description: The St. Tropez One-Piece: Sculpted for confidence, designed for the sun-seeker. This piece isn't just swimwear; it's your passport to an endless summer. Feel the elegance, embrace the moment. Made with premium fabrics for a feel as luxurious as your destination.
• •Email Subject Line: Your Escape Awaits: Discover New Cannes Swim
• •TikTok Video Caption (Showcasing a new bikini): Channeling that main character energy. ☀️ This is your sign to upgrade your swim game. Link in bio! #NewCannes #SwimSeason #VacationMode #DubaiFashion
• •Website Banner: New Cannes: Where Global Style Meets Seaside Sophistication. Explore the Collection.