Brand Tone

Edgy, Mysterious, Empowering, and Expressive. Bold and Confident.

Brand Values

• •Individuality
• •Self-Expression
• •Embracing the Unconventional
• •Authenticity
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., vocabulary, sentence structure, attitude) and share it with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor your language and references to resonate with their interests and how they communicate. The "Wicked Soul" customer is likely interested in alternative culture, art, and self-expression.
• •Use Consistent Terminology: Employ a specific set of words and phrases that align with your brand's identity (e.g., "shadows," "mystic," "darkness," "individuality," "spirit").
• •Maintain Authenticity: Ensure your copy genuinely reflects the brand's values and doesn't try to be something it's not. The "About Us" page for Wicked Soul sets a strong example of authentic messaging.
• •Review and Refine: Regularly review your copy across all platforms (website, social media, ads) to ensure it consistently reflects the desired tone and make adjustments as needed.

Social Perception

A go-to label for those who resonate with alternative fashion, gothic influences, and mystical aesthetics. It seeks to attract customers who are confident in their unique style and are looking for clothing that makes a statement. The brand wants to be seen as more than just apparel, but as an expression of "raw emotion and unapologetic self-awareness."

Copy Examples

• •Unleash your shadows. Our latest collection is designed for the souls who find beauty in the dark. #WickedSoul #EmbraceYourDarkness
• •Dare to be different. Wear your story. Shop the new arrivals that speak your language. #Individuality #MysticFashion
• •Comfort that whispers your secrets. Style that screams your truth. Discover the Wicked Soul within. #GothicStyle #ExpressYourself
• •More than just clothing, it's an armor for your unique spirit. Find your power piece today. #WickedTribe #BoldFashion
• •Let your style be the echo of your soul. Mysterious. Powerful. Unapologetically you. #WickedSoulStyle #BeUnique