Brand Tone

Empathetic & Understanding, Problem-Solver / Solution-Oriented, Clear & Direct, Reassuring & Trustworthy, Innovative & Authoritative, Accessible (Non-Intimidating)

Brand Values

• •Clarity
• •Simplicity / Ease of Use
• •Accessibility & Inclusivity
• •Innovation
• •Quality & Performance
• •Customer Focus

Best Practices

• •Lead with Empathy, Solve with Clarity: Always start by acknowledging the customer's frustration (e.g., \"Tired of missing words?\"). Then, clearly present ZVOX as the straightforward solution.
• •Prioritize Benefits Over Features: Instead of just listing technical specifications like \"PhaseCue virtual surround,\" explain the benefit: \"Creates room-filling 3D sound from a single cabinet, so you feel immersed in the action.\"
• •Use Simple, Accessible Language: Avoid industry jargon. The language should be as clear and easy to understand as the audio ZVOX aims to provide. Short sentences and direct statements work well.
• •Build Trust Through Facts and Guarantees: Consistently mention key trust-building elements: patented technology, years of experience, positive testimonials, the 60-day home trial, and responsive customer support.
• •Maintain a Helpful, Problem-Solving Stance: Every piece of copy should reinforce the idea that ZVOX exists to make the customer's TV viewing experience better and easier. Focus on the relief and enjoyment they will gain.

Social Perception

Essential Aid for Hearing Issues, Specialist in Voice Clarification, Trustworthy and Reliable, Prioritizes Clarity over Audiophile Nuance, Practical and No-Nonsense

Copy Examples

• •Headline: Don't Just Turn Up The Volume. Turn Up The Clarity. Body: Still missing whispers and mumbles on your favorite shows? ZVOX AccuVoice technology lifts voices out of the soundtrack, making every word crisp and clear. It’s like hearing aids for your TV. Easy to set up, even easier to enjoy. (Tone: Problem-Solver, Clear, Empathetic)
• •Headline: Hear Every Word. Catch Every Moment. That’s the ZVOX Promise. Body: Muddled dialogue can ruin the best TV moments. Our patented AccuVoice and SuperVoice soundbars use advanced algorithms to deliver astonishingly clear speech, even at low volumes. Rediscover the joy of television. (Tone: Confident, Solution-Oriented, Reassuring)
• •Headline: The Simple Fix for Unclear TV Voices. Body: Tired of asking \"What did they say?\" ZVOX offers up to 12 levels of voice-boosting power, ensuring you hear dialogue clearly without disturbing others. Simple one-cable setup. Try it risk-free for 60 days and hear the difference. (Tone: Direct, Simplicity-Focused, Trustworthy)
• •Headline: Stop Straining. Start Hearing. ZVOX Makes TV Dialogue Clear. Body: If you struggle with hearing voices on TV, you're not alone. ZVOX soundbars are engineered specifically to isolate and enhance speech, making even accented dialogue or poorly mixed audio easy to understand. (Tone: Empathetic, Direct, Benefit-Oriented)
• •Headline: Innovation You Can Hear. From the Pioneers of Dialogue Clarity. Body: For over 20 years, ZVOX has been revolutionizing TV sound with groundbreaking technologies like AccuVoice. We are dedicated to one thing: helping you hear TV dialogue with unparalleled clarity. Experience the ZVOX difference. (Tone: Authoritative, Innovative, Trustworthy)