Brand Tone

Authentic & Passionate, Warm & Approachable, Informative & Appreciative, Slightly Rustic yet Elegant

Brand Values

• •Craftsmanship & Quality
• •Natural & Sustainable
• •Uniqueness & Individuality
• •Home & Comfort
• •Simplicity & Durability

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (e.g., authentic, warm, appreciative), core values, personality traits, and even words to use/avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Go beyond just describing products. Share the story behind the craftsmanship, the origin of the materials (if ethically sourced), or how the products can enhance a customer's life. This builds connection.
• •Use "You" and "Your" to Focus on the Customer: Frame benefits and features around how they serve the customer's needs, desires, or aspirations for their home and lifestyle.
• •Maintain Authenticity: Let the genuine passion for wood and craftsmanship shine through. Avoid overly corporate or generic language. If it's handmade, let that human touch be felt in the words.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media, email marketing, and even customer service interactions is harmonious. This builds brand recognition and trust. Regularly review content across platforms to check for consistency.

Social Perception

Positive View of Material, Appreciation for "Handmade", Eco-Conscious Appeal, Expectation of Quality, Niche Appeal

Copy Examples

• •Feel the soul of the forest in your hands. ✨ Our [Product Name] isn't just an item, it's a piece of nature, handcrafted with passion just for your home. Bring warmth and timeless style to your space. #Woodntry #HandmadeHome #NaturalLiving
• •Crafted with Care, Just For You: Discover Our New Arrivals!
• •At Wood'n'Try, we believe every piece of wood tells a story. This week, we're excited to share our newest handcrafted treasures, each designed to bring natural elegance and lasting quality into your home. Explore the collection and find a piece that speaks to you.
• •Wood'n'Try: Where Nature Meets Craftsmanship. Unique Wooden Goods for a Warmer Home.
• •There's something truly special about the feel of natural wood. What's your favorite wooden piece in your home and what story does it tell? Share with us below! 👇 #WoodStory #HomeComforts #Woodntry