Brand Tone

Enthusiastic & Emotional, Sales-Oriented & Urgent, Simple & Direct, Accessible & Global

Brand Values

• •Celebration of Pets: The entire business is centered on immortalizing pets as art, indicating a high value placed on the human-animal bond.
• •Artistic Creation: They highlight that 'We are a team of real artists designing,' emphasizing the human touch and artistic aspect of their products.
• •Customer Convenience: The process of 'upload the picture and we do the rest' suggests a value for making the service easy for the customer.
• •Memorabilia/Keepsakes: The idea of creating art 'you can keep forever' points to the value of creating lasting memories.

Best Practices

• •Focus on the Emotional Connection: Always tie the product back to the love and joy pets bring. Use words that evoke warmth, affection, and cherished memories.
• •Highlight the Artisanal Aspect: Remind customers that real artists are creating their portraits. This adds value and differentiates from automated processes.
• •Keep it Simple and Clear: Ensure the ordering process and product benefits are easy to understand. Avoid jargon.
• •Use High-Quality Visuals: Since the product is visual art, all brand imagery (website, ads, social media if developed) should be high quality and showcase the beauty of the portraits.
• •Be Consistent Across All Touchpoints: Whether it's website copy, email communication (even from support@everbloomco.com), or future social media, the tone should remain consistent—warm, celebratory of pets, and artist-focused.

Social Perception

The perception is likely shaped directly by individual customer experiences with their products and customer service (contacted via support@everbloomco.com). The primary interface for perception is the website itself, which aims to be seen as a provider of unique, artistic pet memorabilia.

Copy Examples

• •Headline: Capture Their Paw-sonality Forever! Body: Turn your beloved pet into a stunning work of art. Our real artists lovingly create custom portraits you’ll cherish for a lifetime. Upload your photo today and get 30% off! Call to Action: Create Your Masterpiece!
• •Headline: The Most Heartwarming Gift for Pet Lovers. Body: Looking for a truly special gift? A custom pet portrait from Furr & Frame is a unique way to celebrate the furry friends in your life. Easy to order, beautiful to behold. Call to Action: Gift a Portrait
• •Headline: From Your Camera Roll to a Canvas Treasure. Body: That adorable photo on your phone? Let our artists transform it into a beautiful piece of art for your home. It’s simple: you upload, we create! Call to Action: Get Started Now!
• •Headline: Cherish Every Whisker, Every Wag. Body: Our custom pet portraits capture the unique spirit of your companion. Hand-designed by artists, created for you to keep those precious memories alive forever. Call to Action: Immortalize Your Pet
• •Headline: Don't Miss Out! Your Pet Deserves the Spotlight. Body: Our Spring Sale ends soon! Give your furry friend the artistic tribute they deserve with a custom portrait from Furr & Frame. Save 30% when you order today! Call to Action: Shop the Sale!