Brand Tone

Fashion-forward and Trendy, Approachable and Inclusive, Confident and Expressive, Direct and Informative

Brand Values

• •Style & Self-Expression
• •Quality
• •Affordability
• •Trend Awareness
• •Customer Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., fashion-forward, approachable, confident), key messaging points (e.g., quality, luxury, affordable, self-expression), and specific words/phrases to use or avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and channels (like TikTok for a younger, trend-focused demographic) that resonate with them while staying true to the core brand identity.
• •Focus on "Style & Self-Expression": Consistently weave in the idea that Zuna Eyewear helps individuals showcase their personality and unique style. Use empowering and inspiring language.
• •Balance "Luxury" with "Affordability": Highlight the stylish, high-quality aspects of the eyewear while reassuring customers of the accessible price point. Avoid jargon that makes "luxury" feel unachievable.
• •Be Visually Consistent with Your Words: Ensure the imagery and visual branding used alongside copy (on social media, website, ads) reflect the same fashion-forward, vibrant, and approachable tone conveyed in the text. The words and pictures should tell the same story.

Social Perception

Zuna Eyewear Boutique is likely perceived as a go-to source for trendy, stylish, and affordable fashion eyewear. The emphasis on "luxury yet affordable" positions them as a brand that offers good value. Their activity on TikTok suggests they are perceived as current and engaged with a younger, fashion-conscious audience. The "Small Business" mention on Amazon could foster a perception of a more personal and relatable brand. Customers likely see them as a brand that helps them make a fashion statement without a hefty price tag.

Copy Examples

• •Headline: Don't Just See the World, Define How the World Sees You. Body: Your style is unique. Your eyewear should be too. Discover Zuna Eyewear's latest collection of head-turning frames and express every shade of you. Quality, luxury, and standout style—all within reach. #ZunaStyleStatement
• •Headline: Level Up Your Look. Without Breaking the Bank. Body: Who says luxury can't be affordable? At Zuna Eyewear, we bring you the runway-inspired shades and chic eyeglasses you crave, at prices you'll love. Find your perfect pair and own your awesome. #AffordableLuxury #ZunaEyewear
• •Headline: From Vintage Vibes to Modern Muse. Body: Whether you're channeling classic Hollywood or futuristic cool, Zuna Eyewear has the frames to match your vision. Explore our diverse collection – because life’s too short for boring glasses. What’s your Zuna look today? #ExpressYourself #TrendyEyewear
• •Headline: TikTok Made You Look? Now Make it Yours. Body: Seen the latest eyewear trends taking over your feed? Get ahead of the style curve with Zuna Eyewear Boutique. Shop our #TikTokMadeMeBuyIt favorites and more. Bold, fresh, and always on point. #ZunaEyewearExperience #EyewearInfluencer
• •Headline: Your Face. Your Rules. Our Frames. Body: Finding the perfect glasses shouldn't be a puzzle. Zuna Eyewear makes it easy to discover frames that fit your face shape, your personality, and your budget. Get ready for compliments. #StyleMadeEasy #ZunaForAll