Brand Tone

Modern and approachable, practical and solution-oriented, inspirational.

Brand Values

• •Innovation
• •Simplicity & Convenience
• •Quality
• •Trust

Best Practices

• •Create a Vocabulary Guide: List key terms ("innovation," "simplify," "easy," "fast," "modern") and approved emojis (✨, 💡, 🚀, ✅) to be used across all communications. This ensures everyone writing for the brand uses a consistent lexicon.
• •Maintain a "You-Focused" Narrative: Always frame the copy around the customer. Instead of "Our product has X feature," write "You can achieve Y benefit with this feature." This keeps the tone customer-centric and practical.
• •Uniform Visuals: Ensure all product photos and videos share a similar aesthetic (e.g., bright lighting, clean backgrounds, modern kitchen settings). This reinforces the brand's values of simplicity and quality visually.
• •Standardize the Call to Action (CTA): Use consistent and clear CTAs like "Buy now," "Discover more," or "Simplify your life." This avoids confusion and strengthens brand recognition.
• •Engage with the Same Tone: When responding to comments or questions on social media, maintain the approachable, helpful, and modern tone established in the posts. This consistency in interaction builds trust.

Social Perception

The social perception of Zuminova is currently a blank slate due to a lack of independent online reviews, forums, or news mentions. It is primarily shaped by the brand's own marketing efforts, with no external data to gauge public sentiment.

Copy Examples

• •¿Cansada de picar cebolla? 🧅 Olvídate de las lágrimas y el tiempo perdido. Nuestro Picador Eléctrico lo hace por ti en 3 segundos. ✨ ¡Pide el tuyo y simplifica tu vida! #Zuminova #CocinaFácil #AhorraTiempo
• •Tu Rutina, Más Simple. Descubre gadgets que transforman tu cocina y te devuelven tu tiempo.
• •Desayunos de 10 en minutos. 🧇 Con nuestra Mini Wafflera Zuminova, prepara delicias para toda la familia sin complicaciones. Calidad, innovación y envíos a todo México. 🇲🇽 ¡Compra ahora!
• •Lleva tu nutrición a todas partes. La Mini Licuadora Portátil Zuminova es tu aliada perfecta para smoothies y batidos en la oficina, el gym o donde sea. Potente, recargable y lista para la acción. ¡Es la innovación que cabe en tu bolsa!
• •💡 Ideas para una cocina más inteligente (y deliciosa)