Tono de Marca

Soulful, Empowering, and Intellectual

Valores de Marca

• •Personal Growth & Transformation
• •Wisdom & Knowledge
• •Purposeful Living
• •Community
• •Authenticity

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the customer's inner world. Use questions and phrases that acknowledge their challenges and aspirations (e.g., "Ever feel like...", "For those who seek...").
• •Balance the Intellectual and the Soulful: Pair evidence-based concepts (like psychology) with soulful, evocative language. This reinforces the brand's unique position. For example, instead of "Improve your mindset," use "Nourish your mind and awaken your spirit."
• •Use "Guiding" Language: Employ words that position the brand as a gentle guide, not an aggressive seller. Use terms like "discover," "explore," "journey," "invitation," and "companion."
• •Maintain a Consistent Brand Lexicon: Create a list of on-brand words (e.g., wisdom, soulful, transformation, purpose, inner world, awaken, clarity) and words to avoid (e.g., hack, fast, easy, secret, guarantee) to ensure the tone remains consistent across all writers and platforms.
• •Tell the Founder's Story: Continue to weave Nicole Driemeier's expertise and personal journey into the narrative. This humanizes the brand, builds trust, and provides a powerful, authentic "why" behind the business.

Percepción Social

A niche, expert-led sanctuary for seekers of knowledge. It is perceived as a specialized, high-quality resource, offering a calm, intelligent, and inspiring path to self-improvement, backed by the credibility of a psychologist founder.

Ejemplos de Copy

• •Headline: More than a book—it's a conversation with your own soul. Body: We believe some books find us at the exact moment we need them. Our newest arrival, '[Book Title]', is one of them. It’s a profound guide to navigating life's transitions with grace and strength. For those ready to listen to their inner voice and find clarity. Discover it in our shop. #SpiritualPsychology #InnerWisdom #BookLovers
• •Headline: Stop Reading. Start Doing. Sub-headline: Join "The Do Club"—our online book club for women ready to turn knowledge into meaningful action. Together, we don’t just read; we grow. Call to Action: Reserve Your Spot
• •Subject: Feeling lost? Let's find the way back to you.
• •This is not just a notebook; it is a safe space for your becoming. Bound in soft, sustainable leather, its blank pages invite your truest thoughts, your boldest dreams, and your quietest reflections. Use it to capture the wisdom you gain and map the journey you are on. The perfect companion for a life lived with intention.
• •Headline: Tired of shallow self-help? Go deeper. Body: At Zum goldenen Hasen, we curate books and workshops that blend proven psychology with timeless spiritual wisdom. Find the tools to build a life you truly love. Founded by psychologist Nicole Driemeier. Call to Action: Explore Our Collection