Brand Tone

youthful, vibrant, adventurous, and friendly

Brand Values

• •Love for Surf and Beach Culture
• •Quality
• •Customer Experience
• •Style and Fashion
• •Community

Best Practices

• •Know Your Audience: Understand their language, aspirations, and what resonates with them. Tailor your copy to speak directly to the youthful, adventurous surf enthusiast.
• •Use Authentic Language: Incorporate surf and beach-related slang naturally (e.g., "stoke," "dawn patrol," "making waves") but avoid overdoing it to the point of being cliché or inauthentic. Keep the tone conversational and approachable.
• •Focus on Lifestyle and Emotion: Sell the feeling and the lifestyle associated with Zula Surf, not just the products. Evoke the freedom, joy, and adventure of the surf culture.
• •Maintain Visual and Verbal Consistency: Ensure the tone of your copy aligns with your visual branding (bright, energetic, aspirational photos and videos). This creates a cohesive brand experience across all platforms.
• •Be Engaging and Interactive: Ask questions, encourage user-generated content, and respond to comments in a friendly and timely manner. This reinforces the community aspect of the brand.

Social Perception

Zula Surf is generally perceived as a reputable retailer for surf and beachwear. Customers seem to appreciate the product selection and the helpfulness of the staff. The brand is associated with the desirable aspects of surf culture: freedom, adventure, and a laid-back lifestyle.

Copy Examples

• •Headline: Dive into Summer with Zula! ☀️ Body: Salty hair, sun-kissed skin, and the perfect Zula ‘fit. Our new collection just dropped, and it’s all about those endless summer vibes. Shop now and make some waves! #ZulaSurf #SummerVibes #BeachLife
• •Headline: Your Adventure Starts Here. Body: From dawn patrol to sunset bonfires, Zula Surf has you covered. Gear up with threads made for making memories. What’s your next adventure? #ZulaAdventure #SurfStyle #MadeForWater
• •Headline: Weekend Forecast: Sunny with a Chance of Zula. Body: Grab your board, your crew, and your new favorite Zula tee. Life’s better in boardshorts and bikinis. Check out our latest arrivals online and in-store! #ZulaWeekend #BeachReady
• •Headline: More Than Just a Brand, It's a Vibe. Body: At Zula Surf, we're all about sharing the stoke. High-quality gear, friendly faces, and a love for the ocean. Come hang with us! #ZulaSurfCo #SurfCulture #GoodVibesOnly
• •Headline: Find Your Perfect Wave (and Outfit). Body: Rock that beach look with confidence. Our new Zula line is packed with bold colors and comfy styles designed to stand out. Ride the tide in style! #ZulaStyle #NewCollection #BeachFashion